About us

Creative collaboration.

For over 25 years the multi-disciplinary team at RSM Design has created award-winning graphic connections with architecture. Our studios have collaborated with some of the world’s most noted architects, developers, and institutions to seamlessly combine branding, wayfinding, art, and graphics into the built environment. The designs span the spectrums of locations, scales, project types, and cultures to create unique experiences through the lens of environmental graphics.

RSM Design is a certified Women Business Enterprise (WBE) and is certified nationally by the National Women Business Owners Corporation. As well, we are certified WBE in the state of Texas by the Texas Unified Certification Program and North Central Texas Regional Certification Agency. With our affiliation and participation in these programs we hope our WBE status helps the projects’ diversity programs, requirements for minority subcontractors, and opportunities with local, state, and the federal government.

Senior Associate Jeffrey Hertzler and designer Emily Boelsems collaborate in the office.Great Park Neighborhoods colorful pedestrian wayfinding flag directional signage.Frisco Station amenity identity signage on artful corten pavilion.AD EX dimensional signage identity mounted to glass facade of architecture.Shopping district outdoor seating, specialty bench, and airstream vendor.Geometric hotel architecture with neon rooftop identity signage.
Custom and unique bike racks at Monet Avenue in Rancho Cucamonga.River Oaks District business card logo and branding.Principals Kyle Richter and Harry Mark lead a discovery workshop.PacMutual Building gold level identity signage on marble wall.

Stay true

We believe every story is distinct, every place unique. Each project  is an opportunity to stay true to our values to create authentic meaningful experiences.

Talk less, say more

The design process within each project is unique. We challenge ourselves to ask powerful questions and listen to the meaning behind the words.

Keep an open mind

Innovation speaks for itself. We believe in the power of creativity to create opportunity and solve challenges. We continually tailor our process for each project’s unique objectives.

Decades of design.

Working out of their garage apartment, Suzanne and Martin began the San Clemente studio in 1997 with one project from Walt Disney Imagineering. A nice project to begin with, but one that rapidly needed additional team members. Joined shortly by Harry, Stephanie and Cody, the team quickly grew in its collaborative spirit. That collaboration formally established Redmond Schwartz Mark Design in 1999 by merging with Harry’s architectural practice in Dallas… beginning two decades of working at the intersection of graphics and architecture.

In 1999, the studio moved out of the garage apartment and purchased the San Clemente design studio. This location was the first building designed by Korean architect Richard Y. Lim, a protege of Frank Lloyd Wright. Lim’s wife worked as a seamstress for the Wright family to pay for the internship at Taliesin West. Built in 1948, the structure was the first modernist building in San Clemente.

Clients & Collaborators.

& Workplace

  • Alexandria Real Estate
  • Chemonics International
  • Crow Family Holdings
  • Hillwood
  • Hines
  • Irvine Company
  • Ivanhóe Cambridge
  • Pizza Hut / Yum International
  • Rosewood Property Company
  • State Farm Insurance

Retail & Entertainment

  • Aldar Properties
  • Brookfield Properties
  • Caruso Affiliated
  • Dacra Development
  • Dallas Cowboys
  • Emaar Development
  • The Festival Companies
  • L Catterton Read Estate
  • Macerich
  • Madison Marquette
  • Majid Al Futtaim Group
  • National Geographic Encounter
  • Nike
  • Portafolio Inmobiliario
  • The Related Group
  • Seritage Growth Properties
  • Simon Property Group
  • Sonae Sierra
  • Taubman
  • Triple Five
  • Unibail-Rodamco-Westfield
  • Walt Disney Imagineering

& Culture

  • American Institute of Architects
  • Balboa Park Conservancy
  • Boy Scouts of America
  • Buddy Holly Performing Arts
  • Crow Collection of Asian Arts
  • Dallas Holocaust and Human Rights Museum
  • El Paso Children’s Museum
  • Fort Worth Stockyards National Historic District
  • Jewish Federation of Greater Los Angeles
  • Museo Miraflores
  • National Trust for Historic Preservation


  • Aman Resorts
  • Andaz Hotels by Hyatt
  • Caesars Palace Entertainment
  • Fairmont Hotels & Resorts
  • Hyatt Corporation
  • Intercontinental Hotels
  • Jackson Hole Mountain Resort
  • Omni Hotels & Resorts
  • One & Only Resorts
  • Ritz Carlton Resorts
  • Royal Caribbean Cruises
  • St. Regis Hotels
  • The Venetian Resort Hotel Casino
  • Viceroy Hotels & Resorts
  • Virgin Hotels
  • Walt Disney Hospitality


  • Baylor Scott & White
  • Dugoni School of Dentistry
  • Kaiser Permanente
  • Memorial Hermann Health System
  • Parkland Memorial Hospital
  • St. Joseph Healthcare
  • Texas Medical Center

& Landscape

  • Arquitectonica
  • Beyer Blinder Belle
  • Belzberg Architects
  • Benoy
  • Bjarke Ingels Group (BIG)
  • Diamond Schmitt Architects
  • Diller Scofidio + Renfro
  • Elkus Manfredi Architects
  • Gensler
  • Jerde
  • Lake Flato Architects
  • NBBJ
  • Nelson Byrd Woltz
  • OLIN
  • Olson Kundig Architects
  • OMA
  • Safdie Rabines Architects
  • Skidmore, Ownings & Merrill (SOM)
  • Snøhetta
  • SWA Group

& Civic

  • City of Aspen, CO
  • City of Beverly Hills, CA
  • City of Dallas, TX
  • City of Honolulu, HI
  • City of Huntington Beach, CA
  • City of Las Vegas, NV
  • City of Los Angeles, CA
  • City of Miami, FL
  • City of Newport Beach, CA
  • City of San Diego, CA
  • County of Los Angeles
  • Kamehameha School District
  • Lili’uokalani Trust
  • Los Angeles Metro
  • Miami Downtown Development Authority

Residential & Multi-Family

  • Brookfield Residential
  • Crescent Communities
  • Emaar MISR
  • Five Point Communities
  • Hillwood Communities
  • Hines
  • Lennar
  • Post Properties
  • Sotheby’s International Realty
  • Tavistock
  • Trammell Crow Residential Company

Real Estate & Infrastructure

  • American Airlines
  • Berkshire Hathaway
  • British Petroleum
  • Cadillac Fairview
  • Cushman & Wakefield
  • DeBartolo Development
  • Delhi International Airport Limited
  • Federal Realty Investment Trust
  • Howard Hughes Corporation
  • JBG Smith
  • Jones Lang LaSalle (JLL)
  • Kimco Realty
  • Metropolitan Transportation Authority
  • New World Development
  • Swire Development
  • Trammel Crow Company
  • Witkoff
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…The Port of San Diego hired RSM Design to develop a comprehensive, branded baywide signage plan for all port signage along 34 miles of port tidelands around San Diego Bay. And they delivered.

RSM was responsive, diligent and easy to work with. Their creative designs for the signage fit perfectly with the port’s branding efforts and incorporated input from several internal stakeholders. There is a detailed plan in place for how signs should look so there is consistency, as well as where signs should be placed to make the biggest impact…

Jenifer Barsell
Director, Marketing & Communications
Port of San Diego

It has been a pleasure working with RSM Design on the Highlander Union Building – UCR’s student commons. As we rapidly reach the installation of the signage and wayfinding program for our new building, RSM Design has been instrumental in the seamless coordination efforts with the entire team. From management of the sign fabrication process to their systematic method of gaining approvals through the university system, RSM Design has a thorough knowledge of what it takes to get a project completed.

Jacqueline Norman
Senior Project Manager
University of California, Riverside

Our design process involves a high level of participatory planning with key stakeholders. We have partnered with RSM in transforming Balboa Park’s signage and wayfinding from pretty poor toward best-in-class. The firm has provided us a steady guide and inspiration as we inventoried and mapped all of the signage in and leading to the park. Sharing our findings with our key stakeholders with RSM remains one of the most effective community meetings we have held. Their plan provides us with a contextually sensitive design that is extremely attractive to our donors and to the city’s parks and recreation department. It sets the standard now for the entire park and is influencing system-wide donor recognition, advancing design from pedestrian to best-in-class.

Thomas Herrera-Wishler
Executive Officer
Balboa Park Conservancy

We like the way RSM brings fresh ideas to their design work and how they add significant value to our work. RSM adds texture to a project by thinking carefully about graphic design for every important element and they especially stand out by how effectively they interact and brainstorm with us. More than any other designer, they truly understand what we want out of a project.

Rob Anderson
Field Paoli Architects
Rooftop signage at Americana at Brand with yellow wayfinding signage in the foreground.

We have received a number of compliments over the Holiday Season in regards to the new directional signs. Multiple guests and tenants commented that they were extremely impressed with the quality of the signs, and how they have helped to make navigating through the center much easier. The directional signs have made a tremendous impact and look great! I just wanted to share.

Julie Jauregui
Senior General Manager
Americana at Brand - Caruso Affiliated

Latest projects.

View our work