About us

…The Port of San Diego hired RSM Design to develop a comprehensive, branded baywide signage plan for all port signage along 34 miles of port tidelands around San Diego Bay. And they delivered.

RSM was responsive, diligent and easy to work with. Their creative designs for the signage fit perfectly with the port’s branding efforts and incorporated input from several internal stakeholders. There is a detailed plan in place for how signs should look so there is consistency, as well as where signs should be placed to make the biggest impact…

It has been a pleasure working with RSM Design on the Highlander Union Building – UCR’s student commons. As we rapidly reach the installation of the signage and wayfinding program for our new building, RSM Design has been instrumental in the seamless coordination efforts with the entire team. From management of the sign fabrication process to their systematic method of gaining approvals through the university system, RSM Design has a thorough knowledge of what it takes to get a project completed.

Our design process involves a high level of participatory planning with key stakeholders. We have partnered with RSM in transforming Balboa Park’s signage and wayfinding from pretty poor toward best-in-class. The firm has provided us a steady guide and inspiration as we inventoried and mapped all of the signage in and leading to the park. Sharing our findings with our key stakeholders with RSM remains one of the most effective community meetings we have held. Their plan provides us with a contextually sensitive design that is extremely attractive to our donors and to the city’s parks and recreation department. It sets the standard now for the entire park and is influencing system-wide donor recognition, advancing design from pedestrian to best-in-class.

We like the way RSM brings fresh ideas to their design work and how they add significant value to our work. RSM adds texture to a project by thinking carefully about graphic design for every important element and they especially stand out by how effectively they interact and brainstorm with us. More than any other designer, they truly understand what we want out of a project.

We have received a number of compliments over the Holiday Season in regards to the new directional signs. Multiple guests and tenants commented that they were extremely impressed with the quality of the signs, and how they have helped to make navigating through the center much easier. The directional signs have made a tremendous impact and look great! I just wanted to share.