Frisco, Texas

The Monarch at HALL Park

Nestled amongst the suburban landscape of Frisco, the city meets a sudden sea of green, a place where bold color pops from amongst the shimmering canopied light of mother nature. In this place lies a new style of living, where convenience meets culture, and leisure meets luxury. RSM Design crafted the brand identity and kit of parts that would be used in print, digital and environmental collateral. Our services included a selection of marketing materials of web design, leasing materials, digital marketing, stationery, and print materials.

Markets

Services

Branding & Logo Design
Website Design
Print & Digital Collateral
Leasing Materials

Design Awards

2023 Creative Communication Awards Best of Best: Branding & Promotional Items
2023 American Graphic Design Awards, Branding + Identity Programs

Client

HALL Group

TYPOGRAPHY

Featuring high contrast letterforms and an eclectic mix of sans and Latin-serif details, The Monarch logotype represents the modern sophistication present in the cultural lifestyles and upscale offerings of the building and wider Hall Park development.

The Monarch embodies a simple
approach to balanced living.

RSM Design crafted stationery suite including business cards, note pads, note cards and envelopes. The designs feature a gold abstract butterfly pattern with variety of scales and applications. RSM Design crafted a leasing packet which includes a floorplan, business card, and leasing brochure. The leasing brochure highlights the lifestyle and living experience at the Monarch. RSM Design collaborated with the client on copywriting and storyboard of the document. The brochure highlighted details on location, amenities, services, and lifestyle at the residence. A feature page in HALL Park’s website, The Monarch showcases balanced and elevated living by telling the brand experience, amenities, features and spaces.