AD EX

In the heart of downtown Dallas, an iconic mid-century modern building was reborn as the new home for the Architecture and Design Exchange (AD EX) and AIA Dallas. RSM Design joined the journey, collaborating with the design team to craft an experience that would celebrate the intersection of architecture, design, and community. Environmental graphics weave through exhibits, donor recognition displays, and historic artifacts, each touchpoint designed to educate, inspire, and connect. Every detail—bold typography, layered storytelling, and intuitive navigation—was carefully curated to reflect the spirit of AD EX. The result is more than a space; it’s an immersive journey where branding and architecture converge, reinforcing AD EX’s role as a hub for creativity and innovation.