The synergistic relationship of the creative disciplines worked to define a new home for design in an historic mid-century modern icon in downtown Dallas.
American Institute of Architects
RSM Design was invited to collaborate with the larger design team to craft a new home for the Architecture and Design Exchange and the American Institute of Architects in Dallas (AIA Dallas). Environmental graphics wove seamlessly through the space to create dynamic and engaging moments to identity and direct the guest through an integrated signage design program. Environmental graphics for exhibit spaces, donor recognition, historic artifacts, and educational initiatives were included as part of the holistic experience transforming the brand design into the built environment.