Exterior concrete & white geometric monument signage at Alexandria Center for Life Science Campus in San Carlos, California.Exterior concrete & white geometric monument signage at Alexandria Center for Life Science Campus in San Carlos, California.Exterior concrete & white geometric monument signage at Alexandria Center for Life Science Campus in San Carlos, California.Exterior concrete & white geometric monument signage at Alexandria Center for Life Science Campus in San Carlos, California.Exterior concrete & white geometric monument signage at Alexandria Center for Life Science Campus in San Carlos, California.

San Carlos Life Science Campus

San Carlos, California
Exterior of UC San Diego's Sixth College Dining Hall with staircase in front of wood facade with directional and identity signage on canopyExterior of UC San Diego's Sixth College Dining Hall with staircase in front of wood facade with directional and identity signage on canopyExterior of UC San Diego's Sixth College Dining Hall with staircase in front of wood facade with directional and identity signage on canopyExterior of UC San Diego's Sixth College Dining Hall with staircase in front of wood facade with directional and identity signage on canopyExterior of UC San Diego's Sixth College Dining Hall with staircase in front of wood facade with directional and identity signage on canopy

UC San Diego Dining Hall

San Diego, California
Colorful orange business cards spread across a table with the Biovista logo on them.Colorful orange business cards spread across a table with the Biovista logo on them.Colorful orange business cards spread across a table with the Biovista logo on them.Colorful orange business cards spread across a table with the Biovista logo on them.Colorful orange business cards spread across a table with the Biovista logo on them.

Biovista

San Diego, California
Three-dimensional site map placed by water feature and sculptural-art installmentThree-dimensional site map placed by water feature and sculptural-art installmentThree-dimensional site map placed by water feature and sculptural-art installmentThree-dimensional site map placed by water feature and sculptural-art installmentThree-dimensional site map placed by water feature and sculptural-art installment

Miami Design District

Miami, Florida
multi-colored Runway Playa Vista project identity.multi-colored Runway Playa Vista project identity.multi-colored Runway Playa Vista project identity.multi-colored Runway Playa Vista project identity.multi-colored Runway Playa Vista project identity.

Runway Playa Vista

Playa Vista, California
Exterior entrance of Hotel Drover in Fort Worth, Texas with rooftop neon signage design by RSM Design. Exterior entrance of Hotel Drover in Fort Worth, Texas with rooftop neon signage design by RSM Design. Exterior entrance of Hotel Drover in Fort Worth, Texas with rooftop neon signage design by RSM Design. Exterior entrance of Hotel Drover in Fort Worth, Texas with rooftop neon signage design by RSM Design. Exterior entrance of Hotel Drover in Fort Worth, Texas with rooftop neon signage design by RSM Design.

Hotel Drover

Fort Worth, Texas
Hotel architecture with RSM designed rooftop signageHotel architecture with RSM designed rooftop signageHotel architecture with RSM designed rooftop signageHotel architecture with RSM designed rooftop signageHotel architecture with RSM designed rooftop signage

Virgin Hotel

Dallas, Texas
Nighttime shot of Brentwood School. Wayfinding signage by RSM Design. Nighttime shot of Brentwood School. Wayfinding signage by RSM Design. Nighttime shot of Brentwood School. Wayfinding signage by RSM Design. Nighttime shot of Brentwood School. Wayfinding signage by RSM Design. Nighttime shot of Brentwood School. Wayfinding signage by RSM Design.

Brentwood School

Los Angeles, California
Orange neon Glendora in a cursive font with white neon public market on either side on black canopy entrance to Glendora Public Market's old brick buildingOrange neon Glendora in a cursive font with white neon public market on either side on black canopy entrance to Glendora Public Market's old brick buildingOrange neon Glendora in a cursive font with white neon public market on either side on black canopy entrance to Glendora Public Market's old brick buildingOrange neon Glendora in a cursive font with white neon public market on either side on black canopy entrance to Glendora Public Market's old brick buildingOrange neon Glendora in a cursive font with white neon public market on either side on black canopy entrance to Glendora Public Market's old brick building

Glendora Public Market

Glendora, California
Social Media story for Cucamonga Station in Rancho Cucamonga, California.Social Media story for Cucamonga Station in Rancho Cucamonga, California.Social Media story for Cucamonga Station in Rancho Cucamonga, California.Social Media story for Cucamonga Station in Rancho Cucamonga, California.Social Media story for Cucamonga Station in Rancho Cucamonga, California.

Cucamonga Station

Rancho Cucamonga, California
Exterior rendering of Research Triangle Park architecture in North Carolina.Exterior rendering of Research Triangle Park architecture in North Carolina.Exterior rendering of Research Triangle Park architecture in North Carolina.Exterior rendering of Research Triangle Park architecture in North Carolina.Exterior rendering of Research Triangle Park architecture in North Carolina.

Research Triangle Park

Durham & Raleigh, North Carolina
Overhead monument bold red lettering signage for Balboa Fun Zone in Newport Beach, California. Overhead monument bold red lettering signage for Balboa Fun Zone in Newport Beach, California. Overhead monument bold red lettering signage for Balboa Fun Zone in Newport Beach, California. Overhead monument bold red lettering signage for Balboa Fun Zone in Newport Beach, California. Overhead monument bold red lettering signage for Balboa Fun Zone in Newport Beach, California.

Balboa Fun Zone

Newport Beach, California
Multi-colored identity sign design at Novel Park in Irvine, California.Multi-colored identity sign design at Novel Park in Irvine, California.Multi-colored identity sign design at Novel Park in Irvine, California.Multi-colored identity sign design at Novel Park in Irvine, California.Multi-colored identity sign design at Novel Park in Irvine, California.

Novel Park

Irvine, California
Close up of decorative sign reading, "Howdy Y'all" in front of Fort Worth Stockyards master sign. Close up of decorative sign reading, "Howdy Y'all" in front of Fort Worth Stockyards master sign. Close up of decorative sign reading, "Howdy Y'all" in front of Fort Worth Stockyards master sign. Close up of decorative sign reading, "Howdy Y'all" in front of Fort Worth Stockyards master sign. Close up of decorative sign reading, "Howdy Y'all" in front of Fort Worth Stockyards master sign.

The Stockyards

Fort Worth, Texas
Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.

Port of San Diego

San Diego, California
Aerial view of the golf course at Omni PGA Frisco Resort in Frisco, Texas.Aerial view of the golf course at Omni PGA Frisco Resort in Frisco, Texas.Aerial view of the golf course at Omni PGA Frisco Resort in Frisco, Texas.Aerial view of the golf course at Omni PGA Frisco Resort in Frisco, Texas.Aerial view of the golf course at Omni PGA Frisco Resort in Frisco, Texas.

Omni PGA Frisco Resort

Frisco, Texas
Geometric entry facade and etched stone signage at The BAR Center at the Beach in Venice, CaliforniaGeometric entry facade and etched stone signage at The BAR Center at the Beach in Venice, CaliforniaGeometric entry facade and etched stone signage at The BAR Center at the Beach in Venice, CaliforniaGeometric entry facade and etched stone signage at The BAR Center at the Beach in Venice, CaliforniaGeometric entry facade and etched stone signage at The BAR Center at the Beach in Venice, California

The BAR Center at the Beach

Venice, California
Black and white image of people walking through Grand Central Terminal in New York CityBlack and white image of people walking through Grand Central Terminal in New York CityBlack and white image of people walking through Grand Central Terminal in New York CityBlack and white image of people walking through Grand Central Terminal in New York CityBlack and white image of people walking through Grand Central Terminal in New York City

Grand Central Terminal Dining Concourse

New York, New York

Architectural graphic design

From branding to wayfinding,
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RSM Design Book Release

Graphic Connections in Architecture

Architectural graphic design is critical to establishing the purpose of a space, the visitor’s place within it, and helping to shape the overall experience. Creating a vocabulary of design elements that reinforces the architecture and helps define the context for a place that people will connect with.

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