SUN, SAND & SEA
The concepts for the Fun Zone were inspired by the perfect Newport Beach day: cloudless skies and vanilla soft serve, seaside with friends on a summer afternoon. The graphics are fun-loving and carefree, yet incorporate bold and bright typography, inspired by beachside storefronts.
LIGHTER, QUICKER, INEXPENSIVE DESIGN SOLUTIONS
When collaborating with the client on the restoration and preservation of the Balboa Fun Zone, the RSM Design team took a “Lighter, Quicker, Cheaper” approach, also referred to as “LQC.” The Lighter, Quicker, Cheaper approach to crafting a public space was coined by Eric Reynolds, to explain low-cost, yet effective solutions in public design. The idea is that LQC design solutions can prove to be more successful than costly endeavors when transforming a space. The RSM Design team was able to maintain the sense of familiarity and nostalgia at the Balboa Fun Zone, while bringing playful energy and refinement through hand-painted murals and signage at a reasonable cost.
Look Signs, Allison Richter Photography