The Research and Development District (RaDD) on the waterfront of downtown San Diego, California.The Research and Development District (RaDD) on the waterfront of downtown San Diego, California.The Research and Development District (RaDD) on the waterfront of downtown San Diego, California.The Research and Development District (RaDD) on the waterfront of downtown San Diego, California.The Research and Development District (RaDD) on the waterfront of downtown San Diego, California.

San Diego, California

RaDD: The Research and Development District

Soon to be a new office, lab and retail space, The Research and Development District (RaDD) is situated on more than eight acres and occupies three entire city blocks - representing the largest urban commercial waterfront site along California's Pacific coast. RSM Design is working alongside the entire development team to weave environmental graphic design, wayfinding signage and a redesigned brand identity system into the space.

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Client

IQHQ

Design awards

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Collaborators:

Gensler, OJB