Cody Clark

Principal, Director of Los Angeles Office

Cody Clark is the Director of RSM Design's studio in Los Angeles, and leads many of our project's branding initiatives. He weaves his years of experience as a typographic and branding expert with the physical manifestations of the brand in the built environment to create exciting narratives that engage and inspire.

He has built an award-winning career by creating contemporary storytelling within architectural and public space environments. Cody believes in building projects around a client informed process which is led by asking great questions, resulting in meaningful and economically successful projects. He specializes in transmedia solutions using platforms in wayfinding, environmental graphics and media-driven surfaces for mixed-use retail, residential, office, city/civic, and hospitality projects. He has a strong voice within the industry by developing a range of speaking engagements around topics ranging from technology led experiences to the future of wayfinding and mobility.

His contributions on first-in-class, globally significant projects from Dallas to Delhi including: BAR Center at the Beach, the iconic waterfront community hub designed by Belzberg Architects for the Jewish Federation of Los Angeles. Aerocity, a vibrant aerotropolis connected to Indira Gandhi International Airport, located in New Delhi, India. The award winning Miami Baywalk, this globally recognized branded waterfront celebrating the future of Miami.

In addition to his contributions within the profession, he has focused on the development of Spatial and Branded Graphics curriculum, as an instructor in the Environmental Design Department at Art Center College of Design. He currently instructs classes within the Undergraduate and Graduate Programs ranging from Exhibition Design, Portfolio Studio to specialty sponsored or topic studio classes.


  • Art Center College of Design, BA Graphic Design

Speaking, publications & abstract topics

  • Future of Wayfinding in a Multi-Modal Environment
  • Evolution of Guest Experience
  • Be: Global, Be: Local
  • Evolving Role of the Environmental Designer
  • Blending Technology and Traditional Processes


  • Transmedia Platforms of Storytelling
  • User-Centered Design
  • Multi-Modal Wayfinding Strategy
  • Visioning and Brand Strategy


Latest Articles.

Jul 26, 2021

5 Key Strategies for Building a Brand

Aug 04, 2021

Exploring the Brand Connection

Nov 30, 2021

Finding Your Voice in the Crowd

Oct 15, 2018

What is Wayfinding? Part 1: It’s All About Human Needs

All Articles

Recent Work.