Cody Clark

Principal, Director of Los Angeles Office

Cody Clark is the Director of RSM Design's studio in Los Angeles, and leads many of our project's branding initiatives. He weaves his years of experience as a typographic and branding expert with the physical manifestations of the brand in the built environment to create exciting narratives that engage and inspire.

He has built an award-winning career by creating contemporary storytelling within architectural and public space environments. Cody believes in building projects around a client informed process which is led by asking great questions, resulting in meaningful and economically successful projects. He specializes in transmedia solutions using platforms in wayfinding, environmental graphics and media-driven surfaces for mixed-use retail, residential, office, city/civic, and hospitality projects. He has a strong voice within the industry by developing a range of speaking engagements around topics ranging from technology led experiences to the future of wayfinding and mobility.

His contributions on first-in-class, globally significant projects from Dallas to Delhi including: BAR Center at the Beach, the iconic waterfront community hub designed by Belzberg Architects for the Jewish Federation of Los Angeles. Aerocity, a vibrant aerotropolis connected to Indira Gandhi International Airport, located in New Delhi, India. The award winning Miami Baywalk, this globally recognized branded waterfront celebrating the future of Miami.

In addition to his contributions within the profession, he has focused on the development of Spatial and Branded Graphics curriculum, as an instructor in the Environmental Design Department at Art Center College of Design. He currently instructs classes within the Undergraduate and Graduate Programs ranging from Exhibition Design, Portfolio Studio to specialty sponsored or topic studio classes.


Art Center College of Design, BA Graphic Design


Speaking, publications & abstract topics

Future of Wayfinding in a Multi-Modal Environment

Evolution of Guest Experience

Be: Global, Be: Local

Evolving Role of the Environmental Designer

Blending Technology and Traditional Processes


Transmedia Platforms of Storytelling

User-Centered Design

Multi-Modal Wayfinding Strategy

Visioning and Brand Strategy



Recent Work.

White Ovation Hollywood sign on board form concrete wall with O logo mark cast in right side of concrete wall with architectural arch in background.
Animated gif of the HHLA logo designed by RSM Design.
GIF image of a laptop and different brand icons flipping through.
Miami Baywalk logo in multicolor on grey image background.
Reflective wayfinding signage with the park in the background
project monument identity flanked by architecture of project and the sunset