Studio Location

New York, NY

Office Director

Address

  • 36 E 23rd St Suite 10F New York, NY 10010

Contact

  • 212.938.2793
  • newyork@rsmdesign.com

For nearly three decades, RSM Design has been a leading design studio for wayfinding, placemaking, and environmental graphic design. Our team understands how people navigate and experience places around the world, and New York City stands as an unparalleled epicenter of global design innovation, constantly reinventing itself through bold experimentation and cultural fusion.

With our studio centrally located in Manhattan’s vibrant and creative Flatiron District across from Madison Square Park, we are deepening our commitment to the East Coast while continuing to serve clients worldwide. We work creatively and sensitively to uncover meaningful design solutions that are focused and inspired by each project’s vitality, history, and culture.

Under the guidance of Executive Director and Founding Partner Harry Mark, FAIA, our New York City studio flourishes as a creative laboratory. Harry's remarkable journey through archaeological sites in Turkey with Oxford and New York Universities has honed his ability to uncover hidden narratives within spaces, while his leadership across RSM Design’s international portfolio brings depth to every project. This multidisciplinary perspective infuses our established team in NYC with an approach that reveals the extraordinary within the ordinary, creating designs that speak to the body, mind, and heart. 

Our New York City based team focuses on wayfinding and placemaking solutions that not only celebrate this city’s distinctive character but also provide the certainty users need to navigate with confidence, the variety that keeps experiences fresh, and the moments of delight that transform everyday journeys into meaningful connections with place. We immerse ourselves in the varied pulses of the city, and of every project we undertake, calibrating our design approach to enhance rather than compete with the natural flow of human movement.

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New York Studio Projects

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Meet the Team

Meet the Team

What Clients Say

Services

New York City Signage & Wayfinding

In the complex urban landscape of New York City and other global destinations, effective wayfinding is essential. Our studio approaches wayfinding as more than just signage—we create experiences that provide certainty, variety, and delight. Working within its distinctive neighborhoods and iconic architecture, we design intuitive wayfinding in New York City that helps users navigate with confidence and ease.

Wayfinding

Master Sign Programs for Complex Environments

A master sign program establishes guidelines for the long-term implementation of signage within a built environment. This helps create a space that is both unified and functional. Inspired by working and living in a complex urban environment, our New York team excels at developing comprehensive master sign programs that account for the unique character and demands of each project.

Master Sign Programs

Placemaking in New York City

Creating meaningful connections between people and places is at the heart of what we do. RSM Design’s approach to placemaking in New York City and other major cities starts with understanding local culture and community needs in order to weave them into designs that transform ordinary spaces into vibrant destinations.

Placemaking

Public Art & Murals in Urban Environments

Our New York studio produces artful moments through public art, murals, and installations that celebrate the city's cultural diversity and creative energy. Working with local artists and international talents alike, we develop public art programs that tell stories, become landmarks, and reinforce community pride.

Public Art & Murals

Environmental Graphic Design in New York

Bring architecture and visual storytelling together in powerful ways with our environmental graphic design in New York. We transform how people experience places by introducing graphic interventions that add clarity, beauty, and meaning to the built environment. Working across scales, from intimate retail environments to expansive civic spaces, we craft design solutions that orient users, communicate information, and express brand identity—all while enhancing the visitor experience.

Environmental Graphics

Exhibit Wayfinding Design in New York City

In museums, wayfinding becomes part of the storytelling experience. Our team specializes in creating navigation systems for museums and permanent exhibits to guide visitors, encourage discovery, and enrich their journey.

Exhibit Design

Brand Strategy in New York & Beyond

From our branding firm in New York, we create visual identities that capture the essence of places and experiences from around the world. Our brand development process goes beyond logo design to establish comprehensive visual languages that translate powerfully across built environments. Working closely with stakeholders, we uncover the unique qualities that define each project and transform them into authentic visual expressions.

Brand Development

Digital Signage Integration in New York

In today's highly interconnected world, the integration of digital elements into the built environment is necessary, yet requires thoughtful planning and design expertise. Our New York studio helps clients navigate the evolving landscape of digital signage, creating digital integrations that enhance the user experience and feel natural within their architectural context.

Digital Integration

Types of New York City Signage

New York City Subway Signage

In the complex underground system of New York City subway signage, clear navigation is crucial. Our studio designs subway signage that brings order and clarity to the intricate network of lines, platforms, and exits that millions of people use daily. We apply our Principle-Centered Design approach to create information hierarchies that allow for quick decision-making in environments that are often crowded as well as fast paced.

Retail Signage in New York City

Retail signage in New York City and other metropolises must capture attention and express brand identity while guiding customers through the shopping experience. In the competitive retail landscape, our designs stand out by creating visual connections between exterior branding and interior navigation.

New York City Commercial Building Signage

The identity of a commercial building begins with its exterior signage. Our studio creates building identification and wayfinding elements that express the quality and character of each development, taking into account viewing distances, surrounding architecture, and neighborhood context to design signage with appropriate scale and visibility.

New York City Loft & Residential Signage

Residential signage must balance practical navigation with a sense of home and community. Our signage for New York lofts and residential buildings provides necessary wayfinding information while still complementing the architectural character of the space. We pay special attention to entry experiences, amenity spaces, and unit identification, creating wayfinding systems that feel appropriate for daily living.

New York Boutique Hotels Signage

The best hotel signage tells a story instead of only guiding guests through their stay. From boutique hotels in New York to luxury resorts in Costa Rica, we create signage that captures the unique personality of each hospitality destination. Every touchpoint presents an opportunity to extend the brand narrative through thoughtful material selection, typography, and placement.

Digital Signage for New York

Digital signage offers dynamic possibilities for communication and engagement in the built environment. RSM Design helps clients integrate digital elements that enhance rather than overwhelm the user experience. We develop digital signage for New York and beyond that maintains brand consistency across both traditional and digital platforms.

Window Signage in New York City

Creating a strong first impression with window signage in New York, NY, and similar cities requires balancing branding, architectural cohesion, visibility, and light transmission. In street-level retail and commercial spaces, we design window graphics that attract attention while complementing interior experiences.

Lobby Signage in New York

Knowing that the lobby sets the tone for the entire building experience, our lobby signage designs create clear arrival moments while expressing the quality and character of the space. We integrate wayfinding elements, directories, and brand expressions that can naturally accompany existing architectural features and materials.

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Our New York City studio reflects the creative spirit of the people who work within it, embodying innovation, passion, and an unwavering dedication to enhancing the built environment through Principle-Centered Design.