Colorful orange business cards spread across a table with the Biovista logo on them.

San Diego, California

Biovista

Longfellow Real Estate Partners acquired a two-building project in San Diego, California specifically designed for labs, workspaces, and high-end amenities. RSM Design was invited to craft the name, brand, and logo for the new life science campus as well as implement the brand character from vision and strategy, naming, logo design, and signage. Through exploration and stakeholder meetings, RSM Design worked to create a unique design family that would differentiate the lab workspace from its competitors, as well as standout in the science and technology community. The design team also worked to create a leasing brochure to communicate the outstanding amenities, location, and the essence of why Biovista is a top life-science facility within the San Diego market. In addition, RSM Design created wayfinding signage and placemaking for Biovista.

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  • Longfellow Real Estate Partners, LLC
The Biovista logo against a colorful background with pottery and leaves.
Map of San Diego county, showing where Biovista is located.

The unique location in Sorrento Mesa provides scenic views, convenient freeway access, and a diverse selection of amenities on-site within walking distance.

A HUB OF CONNECTIVITY FOR SCIENCE AND TECHNOLOGY

Biovista is a unique space where science and community merge. Centered around Class A lab and workspaces on site, and situated at the gateway of the science and technology district in San Diego, the new campus is designed for innovation and interconnectedness. The modern campus design includes amenities such as seating areas, restaurants, mobile workstations, outdoor gathering spaces, and more. It is inspired by a work-and-play mentality—bringing together state of the art office amenities and inspiring open-spaces.

Pillars of Biovista's amenities

NAMING AND BRANDING PROCESS FOR BIOVISTA

The branding process in collaboration with Longfellow and Biovista stakeholders began with a name brainstorming activity. Our design team investigated surrounding companies in the life science sector of San Diego. The initial strategy included creating naming pillars that would help distinguish categories. Throughout the process, the team looked closely at the notion of bioscience as well as the campus’ geographical location. The final name was a result of two said factors: “Bio” representing life science and “Vista” inspired by the views of the property.

Pages from the naming presentation for Biovista.

The name Biovista is broken down into two key attributes of the campus: Bio refers to science and Vista to the views.

Image of the entry sign at the Biovista campus.
Biovista logo against a burnt orange textured graphic. GIF of Biovista's brand assets. Logo, pattern, mark, colors.

Our team partnered with Longfellow to develop an elevated, trustworthy brand that would position Biovista as a premier lab space in the West.

BRANDING AND IDENTITY FOR THE LIFE SCIENCE CAMPUS

After the name Biovista was decided, the design team began exploring logo and identity designs. With surrounding outdoor amenities and large open-air spaces, the campus is inspired by natural elements. Incorporating shapes and motifs found in nature, such as the linework in a tree or organic patterns in cells, the final logo design combines a “B” and “V” in an abstract, illustrative style. The new logo is a geometric monogram that can be scalable for various digital and printed surfaces, including signage design. The bold mark is also complimented by a sleek sans-serif typeface, alluding to the modern nature of lab spaces and technology.

Brand mark for Biovista
Image of an employee of Biovista with the brand mark. Biovista nametag for employees with the brand applied.
Orange waterbottle with the Biovista logo and patterning Image of a yoga mat with the Biovista mark
Image of the Biovista outside plaza with the Biovista logo and mark.

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