San Diego, California
Longfellow Real Estate Partners acquired a two-building project in San Diego, California specifically designed for labs, workspaces, and high-end amenities. RSM Design was invited to craft the name, brand, and logo for the new life science campus as well as implement the brand character from vision and strategy, naming, logo design, and signage. Through exploration and stakeholder meetings, RSM Design worked to create a unique design family that would differentiate the lab workspace from its competitors, as well as standout in the science and technology community. The design team also worked to create a leasing brochure to communicate the outstanding amenities, location, and the essence of why Biovista is a top life-science facility within the San Diego market. In addition, RSM Design created wayfinding signage and placemaking for Biovista.
Vision & Strategy
Longfellow Real Estate Partners, LLC
Its unique location in Sorrento Mesa provides scenic views, convenient freeway access, and a diverse selection of amenities on-site and within walking distance.
A Hub of Connectivity FOR SCIENCE AND TECHNOLOGY
Biovista is a unique space where science and community merge. Centered around Class A lab and workspaces on site, and situated at the gateway of the science and technology district in San Diego, the new campus is designed for innovation and interconnectedness. The modern campus design includes amenities such as seating areas, restaurants, mobile workstations, outdoor gathering spaces, and more. It is inspired by a work-and-play mentality– bringing together state of the art office amenities and inspiring open-spaces.
NAMING AND BRANDING PROCESS FOR BIOVISTA
The branding process in collaboration with Longfellow and Biovista stakeholders began with a name brainstorming activity. Our design team investigated surrounding companies in the life science sector of San Diego. The initial strategy included creating naming pillars that would help distinguish categories. Throughout the process, the team looked closely at the notion of bioscience as well as the campus’ geographical location. The final name was a result of two said factors: “Bio” representing life science and “Vista” inspired by the views of the property.
The name Biovista is broken down into two key attributes of the campus: Bio refers to science and Vista to the views.
Our team partnered with Longfellow to develop an elevated, trustworthy brand that would position Biovista as a premier lab space in the West.
BRANDING AND IDENTITY FOR THE LIFE SCIENCE CAMPUS
After the name Biovista was decided, the design team began exploring logo and identity designs. With surrounding outdoor amenities and large open-air spaces, the campus is inspired by natural elements. Incorporating shapes and motifs found in nature, such as the line-work in a tree or organic patterns in cells, the final logo design combines a “B” and “V” in an abstract, illustrative style. The new logo is a geometric monogram that can be scalable for various digital and printed surfaces, including signage design. The bold mark is also complimented by a sleek sans-serif typeface, alluding to the modern nature of lab spaces and technology.