A Hub of Connectivity FOR SCIENCE AND TECHNOLOGY
Biovista is a unique space where science and community merge. Centered around Class A lab and workspaces on site, and situated at the gateway of the science and technology district in San Diego, the new campus is designed for innovation and interconnectedness. The modern campus design includes amenities such as seating areas, restaurants, mobile workstations, outdoor gathering spaces, and more. It is inspired by a work-and-play mentality– bringing together state of the art office amenities and inspiring open-spaces.
NAMING AND BRANDING PROCESS FOR BIOVISTA
The branding process in collaboration with Longfellow and Biovista stakeholders began with a name brainstorming activity. Our design team investigated surrounding companies in the life science sector of San Diego. The initial strategy included creating naming pillars that would help distinguish categories. Throughout the process, the team looked closely at the notion of bioscience as well as the campus’ geographical location. The final name was a result of two said factors: “Bio” representing life science and “Vista” inspired by the views of the property.
BRANDING AND IDENTITY FOR THE LIFE SCIENCE CAMPUS
After the name Biovista was decided, the design team began exploring logo and identity designs. With surrounding outdoor amenities and large open-air spaces, the campus is inspired by natural elements. Incorporating shapes and motifs found in nature, such as the line-work in a tree or organic patterns in cells, the final logo design combines a “B” and “V” in an abstract, illustrative style. The new logo is a geometric monogram that can be scalable for various digital and printed surfaces, including signage design. The bold mark is also complimented by a sleek sans-serif typeface, alluding to the modern nature of lab spaces and technology.