Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.

Hollywood, California

Ovation Hollywood

Hollywood & Highland, the well-known landmark destination adjacent to the Chinese Theatre and home of the Academy Awards, will soon breathe a renewed life with a dynamic new brand and positioning, Ovation Hollywood. The creative team at RSM Design has been working closely with Gensler, OJB Landscape, Taylor and Miller Design, Ludlow Kingsley, and others to completely reimage every aspect of the project. After completing an extensive analysis of the property, including wayfinding strategies, signage entitlements / inventory, flow patterns and guest interactions, RSM Design has designed timeless wayfinding solutions for the complex labyrinth of interior / exterior spaces. A completely new wayfinding strategy has been developed to guide visitors around the once confusing circulation paths. Additionally, the RSM team has designed a fresh palette of brand murals and other placemaking graphics to respect the new brand character and create a sense of place that is unique to Hollywood.

Markets

Services

Client

DJM Capital Partners Inc

Design awards

Image via Hollywoodpartnership.com (Photo courtesy Marc Wannamaker/Bison Archives)

AN ICONIC HOLLYWOOD SITE

The Hollywood Hotel stood at the intersection of Hollywood and Highland for most of the first half of the twentieth century. Over the years, the site has been redeveloped to accommodate a variety of attractions. In 2001, Hollywood & Highland opened as a large-scale retail destination with entertainment amenities. The destination was popular for visitors, but over time became outdated and less attractive. Now, the destination is being revitalized once again, still with retail and entertainment in mind. Ovation Hollywood is set to become the premier Hollywood spot for both tourists and locals, with a modernized and design-forward aesthetic.

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Collaborators:

Gensler, OJB Landscape, Taylor and Miller Design, Ludlow Kingsley, Consumer Experience Group, LLC