Nashville, Tennessee

Nashville Yards

Nashville Yards is the next generation of urban development in this enduringly forward-thinking and creative dream of a city. A short distance from the Ryman Auditorium, Bridgestone Arena, and the North Gulch, Nashville Yards is in the heart of it all. RSM Design joined the development team to integrate signage and wayfinding into a number of the Nashville based project’s amenities.

Markets

Services

Client

Southwest Value Partners
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Skyline of high rise buildings in Nashville, Tennessee. Rendering of Nashville Yards, a mixed-use development designed by RSM Design.

INSPIRED BY THE PAST, DRIVEN BY THE FUTURE, AND ROOTED IN NASHVILLE’S UNIQUE CULTURE AND COMMUNITY. NASHVILLE YARDS SEEKS TO REDEFINE INNOVATION THROUGH CREATIVITY, DESIGN EXCELLENCE AND TRANSFORMATIONAL EXPERIENCES THAT IMAGINE A NEW NORMAL WHERE WORK AND PLAY ARE synonymous.

Historic image of Nashville, Tennessee with a train on train tracks.

Map of Nashville Yards in Nashville, Tennessee amongst neighboring tourist destinations such as Union Station, Music City Hall, and the Ryman Auditorium.

Overhead neon signage on a high rise building in Nashville, Tennessee within Nashville Yards. Neon signage reading "Nashville Yards," designed by RSM Design.

A PREMIER DESTINATION IN NASHVILLE

The mission of Nashville Yards is to curate unique opportunities for fellowship, connection and creativity to flourish within the city of Nashville. With over 1.5 Million square feet of Class A and creative office space, 1,000 residential units, 600,000 square feet of retail & entertainment, and 1,100 hotel rooms Nashville Yards is the only place to live, work, and play in Nashville.

Mirrored signage at 101 Platform, in Nashville Yards, designed by RSM Design.

101 Platform North signage design by RSM Design for Nashville Yards in Nashville, Tennessee.

WAYFINDING SYSTEM FOR AN URBAN ENVIRONMENT

RSM Design worked to create the sitewide exterior signage and wayfinding strategy for nine different city-sized parcels. Incorporated into the process was a full entitlements package along with the identity and wayfinding signage, digital integration, and tenant signage criteria. The design team worked to implement a defined vision into the project so environmental elements work in concert to create a unified project message.

Image of specialty signage of the Nashville Yards entrance, designed by RSM Design.

Details of specialty signage of the Nashville Yards entrance, designed by RSM Design.

IN THE HEART OF NASHVILLE

Located in the heart of Nashville, residents and guests can easily walk to work, up and down Nashville’s historic Lower Broadway or meet up with friends for coffee or a night out on the town. Whatever guests may be looking for, Nashville Yards has it. Constantly changing and evolving, the city invites guests to explore everything that make it great. It’s not only an epicenter for entertainment, but a hub for meaningful connections and unique experiences.

Image of branding books for Nashville Yards in Nashville, Tennessee, designed by RSM Design.

Iconography for parking and wayfinding signage, designed by RSM Design.

Parking identity signage for B5 zone. Geometric and colorful painted parking garage signage, designed by RSM Design.

Colorful and geometric signage of B4 parking garage signage. Pink and black color blocked paint, designed by RSM Design.

The design reflects not only the unique character of Nashville, but also strives to create a place for the next generation of dreamers and innovators.

Wayfinding signage family for Nashville Yards, designed by RSM Design. Pedestrian, digital integration directions in Nashville, Tennessee.

Digital integration wayfinding signage for Nashville Yards, designed by RSM Design in Nashville, Tennessee.

Tower One signage at Nashville Yards in Nashville, Tennessee, designed by RSM Design for the Amazon offices.

CORPORATE CAMPUS WAYFINDING

The nature of a mixed-use development embraces offices, residential, dining and retail options, entertainment spaces, and more in once localized space. In urban places, many people are drawn in by the idea of being able to walk or ride a bike to work. At Nashville Yards, being within walking distance of a variety of ammenities is everything. The project features two office towers that have become the core of the project. RSM Design worked to establish identity signage and wayfinding on site at both office towers as well as tenant signage, including the new Amazon headquarters.

Tower Two ground level wayfinding signage, designed by RSM Design, for Nashville Yards in Nashville, Tennessee.

Rendering of high rise in Nashville, Tennessee.

Overhead rendering of Nashville Yards in Nashville, Tennessee.

Collaborators:

Gresham Smith