Black matte cans of Capistrano Brewing Co. Honey Pale Ale featuring a swallow icon and "Follow the Swallow" tagline, brand identity design by RSM Design

San Juan Capistrano, California

Capo Brew

Follow The Swallow

Project type

Brand Development Environmental Graphic Design

Project sector

Food & Beverage
Vintage black and white photo of two men in cowboy hats with the Capo Brew logo and red swallow icon overlaid, brand identity design by RSM Design

Project info

Client Almquist

A brewery brand rooted in the town's ranching history and the legend of the returning swallows.

Capo Brew Company is a beer built for the people of San Juan Capistrano. The brand draws on the town's history, its ranching heritage, and the hometown pride that runs through the community. RSM Design developed an identity that blends an urban sensibility with the nostalgia of small-town cowboy life. The result is a brand that feels rooted in place, not manufactured for a shelf.

The logo is drawn from local legend, specifically the swallows that return to San Juan Capistrano every year. RSM Design combined hand-crafted letterforms, texture, and illustration to build an identity that carries the weight of that story. Every element was developed to feel earned rather than decorative, tied to the town's true grit rather than a generic idea of the American West. The finished brand is holistic, built for beer lovers who take pride in where they're from.

Yellow and kraft paper beer menus for Capo Brew featuring the swallow logo and "Follow the Swallow" tagline, brand identity design by RSM Design
Circular swallow badge logo with "Follow the Swallow" text on mustard yellow background, brand identity design by RSM Design
Cream Capo Brew logo with swallow icon and "Follow the Swallow" tagline on dark brown background, brand identity design by RSM Design
Hand holding a tasting glass with the CB Co. monogram while beer pours from a tap, brand identity design by RSM Design
Staff member wearing a gray Capo Brew Co. apron with swallow logo, standing against a wall with matching branded graphics, brand identity design by RSM Design
CB Co. hand-drawn monogram in red and gold on a cream background, brand identity design by RSM Design

An urban identity shaped by the grit of the modern cowboy

Service Brand Development
Stack of round black Capo Brew coasters with swallow icon and "SJC, Calif." text on a wood table, brand identity design by RSM Design
Black t-shirt with gold "Follow the Swallow" badge logo draped over a rusted yellow railing, brand identity design by RSM Design
Cream Capo Brew tap handle with swallow icon reading "Honey Pale Ale" against a stucco wall, brand identity design by RSM Design
Hand holding an etched Capo Brew pint glass filled with amber beer at a bar, brand identity design by RSM Design
Black circular Capo Brew logo with swallow icon animating in on a cream textured background, brand identity design by RSM Design

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