CREATED FOR THE COMMUNITY
Community holds a strong presence in Kirlkland, Washington and the surrounding cities. The newly reimagined shopping, dining, living and entertainment district is designed to be a central place for both residents and visitors. A place to grab a coffee in the morning and dinner and a movie at the cinema at night, The Village at Totem Lake truly is a desirable local spot. RSM Design joined the project team to complete the branding & logo design as well as wayfinding signage for the center.
Inspired by the local pine trees of northern Washington, The Village at Totem Lake Brand introduces a tree motif abstracted as arrows looking ahead. The colors are inspired by the local natural elements which are reflected in the photography of the brand standards.