San Antonio, Texas

North Rim

The North Rim is San Antonio’s newest Corporate Campus that is positioned between The Rim, a popular retail destination, and the Leon Creek Greenway. This prime location offers convenient connections to both city and nature, fostering a serene office environment. The site uses collaborative indoor-outdoor spaces to further enhance this harmony, promoting a thriving work culture. RSM Design crafted a timeless brand identity for the campus that emphasizes connectivity and wellness. By designing the signage and branding concurrently, the wayfinding system was deeply integrated with the brand, ensuring cohesion. These elements harmonize with the natural architecture and eco-conscious landscaping through the use of warm stone materials and sun-inspired patterns.

Markets

Workplace

Services

Design Awards

2025, American Graphic Design Awards, Branding + Identity Programs

Client

Fasken Ltd

TIMELESS & REFINED

The North Rim campus is intentionally designed with indoor-outdoor spaces that promote synergy, encourage meaningful connections, and cultivate a thriving work culture. Wellness-focused amenities and a strong connection to nature provide an inspiring environment where ideas can flourish. The North Rim brand identity reflects these principles through a distinctive logo, where the stencil-like “N” and “R” create pockets of air, symbolizing openness and movement. The high-contrast letterforms add a refined, contemporary aesthetic, while smooth, bold curves evoke a sense of community and inclusivity. A palette of earthy, muted tones enhances the brand’s welcoming and grounded feel, reinforcing North Rim as a place where work and well-being seamlessly intersect.

PATTERNING FOR THE BUILT ENVIRONMENT

RSM Design created a series of custom patterns for North Rim, derived from the “N” monogram to symbolize community and collective wellness. These abstracted circular patterns visually represent connection and flow, reinforcing the campus’s emphasis on collaboration and well-being. Integrated seamlessly into the built environment, RSM Design strategically wove these patterns into signage, enhancing the campus experience with a cohesive and intentional design language.

Collaborators:

Nelson Partners, dwg.