The image shows wayfinding signage designed by RSM Design in a park setting, with a lake and city skyline in the background. The signage provides directions to various local attractions, such as Lakeside Terrace, Lewis & Clark Landing, Omaha's Old Market, Skate Ribbon, and Gene Leahy Mall. A woman in athletic wear is jogging on a path near the signage, highlighting the park's recreational use. The environment is lush with green grass and shrubs, and the weather appears clear and sunny, contributing to a vibrant, active, and inviting urban park atmosphere. This wayfinding signage, created by RSM Design, helps visitors navigate the park easily and enhances their overall experience.

Omaha, Nebraska

The RiverFront

The RiverFront connects and reimagines three existing parks on 200 acres along the Missouri riverfront: Gene Leahy Mall, Heartland of America Park, and Lewis and Clark Landing. The park includes a children’s play area, dog park, skate park, children museum and sculpture gardens with the goal of activating the downtown core and strengthening the city’s connection to the river. Omaha mayor Mayor Jean Stothert said “I believe this will be one of the most significant projects in Omaha’s history… “It reflects the generosity of donors, the beauty of the riverfront, and our faith in the future. The parks will be a destination for our citizens and visitors. We will attract new talent, new convention business and new events.” RSM worked on the sign design for the overall park, with a unique curved form, inspired by the logo and the late modern architecture of the downtown. Warm metals and a pop of blue or green express the sense of place with a timeless quality at the heart of this landmark project for the City of Omaha.

Markets

Services

Design Awards

  • 2024 ULI Urban Open Space Award
  • 2024 Fast Company’s 2024 Innovation by Design Awards, Urban Design
  • 2023 ASLA Professional Awards Honor Award

Client

  • Metropolitan Entertainment & Convention
Image of two people visiting the Omaha RiverFront. Signage for Gene Leahy Mall at the Omaha RiverFront is designed by RSM Design.Image of a boy running by the playground at the Omaha Riverfront Park. Arches Playground at Omaha RiverFront park.
Image of the exterior of the Skate Ribbon building at the Omaha RiverFront. Signage by RSM Design.
Close up detail of the Omaha RiverFront Skate Ribbon signage, designed by RSM Design. Directional signage with Omaha RiverFront brand applied, designed by RSM Design. Directional signage from Heartland of America Park, Discovery Playground, Sand Volleyball Court at the Lewis and Clark Landing Park.

The RiverFront provides an inclusive, culturally enriching space that creates connectivity throughout the heart of downtown Omaha.

Image of the san volleyball court at the Omaha RiverFront. Urban Beach directional sign for pedestrians designed by RSM Design.
Close up image from the ground level for the Gene Leahy Hall at the Omaha RiverFront, designed by RSM Design. Image of two people walking their dog at the Omaha RiverFront in Omaha, Nebraska. Bocce Terrace directional pedestrian sign at the Omaha RiverFront Park.
Image of the RiverFront wall signage with history and donor recognition.

Collaborators:

OJB, Gensler, Atelier Ten, Kiewit

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