Jeffrey Hertzler

Associate Principal

Jeff is a Southern California native who has a passion for all facets of design and composition. As an associate principal and design director, he works through all stages of the creative process with a keen interest in quality materials, creative fabrication techniques, and specialty elements that engage users in new and relevant ways. He brings his expertise in psychology, wayfinding strategies, and brand development along with years of experience in graphic design to create user-focused solutions, innovative spaces, and stimulating experiences that inspire creativity, engagement, and connection. Jeff joined the RSM Design team in 2011 and has had the opportunity to work on over 150 projects across the U.S. and in 15 countries around the world.


  • Point Loma Nazarene University, BA, Industrial Organizational Psychology Minor Graphic Design

Speaking, publications & abstract topics


    • Branding and Logo Design
    • Project Visioning
    • Wayfinding Theory and Design
    • Concept Design / Fabrication
    • Specialty and Placemaking Elements
    • 3D Rendering and Presentation
    • Project Management


    Recent Work.