Jeffrey Hertzler
Associate Principal
Jeff is a Southern California native who has a passion for all facets of design and composition. Utilizing his Bachelor of Arts degree in Industrial Organizational Psychology from Point Loma Nazarene University, Jeff engages in a detailed strategy and analysis of each project in order to craft a compelling experience that people can connect to.
As an Associate Principal at RSM Design, Jeff leads the design team in the creative process with a keen interest in project visioning, integrated architectural treatments, and specialty elements that engage users in new and relevant ways. He brings his expertise in psychology, wayfinding strategy, and brand development along with years of experience in graphic design to create user-focused solutions, innovative spaces, and stimulating experiences that inspire creativity, engagement, and connection.
Since joining the RSM Design team in 2011, Jeff has had the opportunity to collaborate with over 150 projects and an array of notable clients across the globe including Balboa Park, Grand Central Terminal, Ovation Hollywood and The District Abu Dhabi.
Education
- Point Loma Nazarene University, BA, Industrial Organizational Psychology Minor Graphic Design
Expertise
- Branding and Logo Design
- Project Visioning
- Wayfinding Theory and Design
- Concept Design / Fabrication
- Specialty and Placemaking Elements
- 3D Rendering and Presentation
- Project Management
Contact
Recent Work.
