Persea is a Southern California apartment community located in North County, San Diego. The design team was driven by Persea’s unique location in Vista, CA

Vista, California

Persea

Persea is a Southern California apartment community located in North County, San Diego. The design team was driven by Persea’s unique location in Vista, California. Vista is known as the “avocado capital of the world.” The vision for the project was inspired by the thriving agricultural production in the area, as well as the recent evolving craft beer industry. RSM Design’ scope of work included wayfinding and identity signage including the leasing office, pool area, fitness center, golf lounge and clubhouse. The RSM Design team set the vision and tone for the space, influencing the interior design elements and overall vibe. The brand narrative and accompanying signage reflects the local community and culture, mixing the new creative entrepreneurial sensibility of North County with the agricultural roots of the neighborhood. The signage system goes beyond the logo mark to include an array of materials, colors, patterns and textures to enrich Persea’s sense of place.
Horizontal rustic modern Persea identity monument sign with horizontal stacked wood posts under a black metal cap with the Persea identity in white on top and exposed black fasteners. Signage and wayfinding for Persea in San Diego, California by RSM Design
Closeup detail of vertical freestanding site map directory with a wood post base with geometric bee graphic and a black tonal hexagonal pattern cabinet mounted to base with layered black cabinet with white text. Signage and wayfinding for Persea in San Diego, California by RSM DesignBlack horizontal plaque with visible fasteners and white Persea logo and text. Signage and wayfinding for Persea in San Diego, California by RSM Design
Black horizontal plaque with visible fastners and white Persea logo and text. Signage and wayfinding for Persea in San Diego, California by RSM Design
North County apartments designed for creative minds.
Black veritcal wall mounted building information plaque with unit numbers and building number in white and printed tonal grey hexagonal pattern. Signage and wayfinding for Persea in San Diego, California by RSM Design
Interior Gym & Yoga amenity identity. Gold channel letters with cut out hexagonal patterned face to reveal inner teal letter face pin mounted to wall. Signage and wayfinding for Persea in San Diego, California by RSM Design

SOMETHING FOR EVERYONE‍

The amenities at Persea are designed to inspire and invite connection. One-of-a-kind community features include a resort-style swimming and lap pool, a private fitness center and outdoor gym zone, comfy hangouts and a co-working office space.

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