Steve Luoma

Associate Principal

Steve Luoma received his MS in Communications Design from Pratt Institute, as well as a BA in Art History from Vanderbilt University. Since then, Steve has focused his career to service a wide variety of clients’ needs, from concept and strategy to design and production. As lead of the brand studio at RSM, he guides the team through the strategic and creative process with passion and dedication. He brings over 20 years of experience in brand to the team, ranging from packaging and typography design to branding for the built environment. His global perspective and attention to detail is thoughtfully integrated into every brand he encounters, utilizing a synergistic approach to design that is valued by both his colleagues and clients.


  • Vanderbilt University, Bachelor of Arts, Art History, Minor in Studio Art
  • Pratt Institute, Master of Science, Communications Design


  • Honors, GDUSA Packaging Annual, Store and Brand Design, Retailer of the Year in Beverage Dynamics

Speaking, publications & abstract topics


    • Brand Strategy
    • Brand Development
    • Typography
    • Graphic Design
    • User Analysis


    Recent Work.