Martin E Schwartz

Principal, ULI, ICSC, SEGD

Founding and managing partner Martin Schwartz steers the future direction of RSM Design as the team’s CVO – Chief Visionary Officer. Martin is deeply committed to challenging the studio’s practice to stay at the forefront of environmental graphic design as an industry thought leader in philosophy, process and delivery. An architect by training, his background insightfully guides the way he brings together the aspirations of the design and development teams into a synergistic process that results in innovative and inspired projects.

Martin’s core objective is to passionately advocate for Creative Leadership in developing the design process through active collaboration, a compelling vision and a disciplined process. He believes in a “Principle-Centered Design” approach that seeks to detect each project’s unique character rather than invention. This has helped to foster a strong sense of design integrity to unify the vision, values and purpose in his work.

Martin holds a Bachelor of Architecture and Business degree from the University of Texas, in addition to specialized coursework at Virginia Polytechnic Institute in Switzerland. Martin is actively involved with the American Institute of Architects (AIA), the Society of Experiential Graphic Designers (SEGD), Urban Land Institute (ULI), and the International Council of Shopping Centers (ICSC).


University of Texas, Bachelor of Architecture, Minor in Business

Virginia Polytechnic Institute in Switzerland, Specialized Coursework


Speaking, publications & abstract topics

What is Wayfinding? It’s all about Human Needs

From Transactional to Transformational

Principle Centered Design

Connecting People to Place

Connect, Think, Activate, Inspire


Design Strategy

Narrative / Story / Visioning

Project Renovations / Repositioning

Retail / Mixed-Use



Recent Work.

Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background
Aerial view of San Ysidro broder crossing at sundown
A photograph of a monument sign at Tustin Legacy featuring an arch and large fabricated letters.
Long Beach Exchange monument large letter signage illuminated at dusk
The Martin branded identity blade sign with exposed tube lighting
Gold plate identity signage mounted to steel entry gateway