Harmonizing branding & wayfinding
The design team also worked closely with Glendale Community College to develop a wayfinding system based on the tiered orientation of the campus. Located on the slopes of the San Rafael Mountains, the GCC campus overlooks the valleys in the Glendale Area. RSM’s wayfinding system guides students and visitors by dividing the campus into lower, middle, and upper campus levels. The signage aesthetic also relates to the branding design, colors, and typography.