Post District

Post District is a mixed-use hub central to Salt Lake City. The destination has a neighborhood experience that welcomes modern urbanites by providing a place to gather, work, and live. The project integrates green space, elevated living, purposeful workspaces, and one-of-a-kind food and drink options to provide dynamic and interactive experiences. RSM Design was brought on to infuse architectural graphics, signage, and branded touch points to enhance a sense of place. In the initial phase, we examined and designed how the brand could be magnified and layered into the site as well as determining the hierarchy and brand architecture of the residential brands. Additionally, RSM Design generated residential building names and logos that were rooted in the history of the site.