San Clemente, CA

Environmental graphic design (EGD) is where architecture and visual storytelling converge. This is a specialty of RSM Design, encompassing everything from signage to public art. Taking a multidisciplinary approach allows our designers and architects in San Clemente to create a holistic user experience that connects people to place. We preserve the local history, culture, and voice of a space while transforming it to engage the people who use it and meet their needs.

Placemaking creates meaningful connections between people and the environment around them. To produce authentic experiences and ensure we meet users’ needs, we collaborate with both project stakeholders and the local community. Through expertly integrated signage, public art, and landscape design, we transform ordinary places into extraordinary ones that contribute to a sense of community and identity.

Whether we are working in the lively dining scene of San Clemente, Orange County, San Diego, or any other city around the globe, our design approach transforms food halls and restaurants into destinations that captivate the senses. We combine branding, environmental graphics, wayfinding signage, placemaking, public art, and murals to create unique dining environments that reflect the area’s culinary culture and community spirit. Each design element is crafted to enhance the dining experience, making every visit one worth sharing.

Retail spaces thrive on creating memorable shopping experiences. This is what keeps people coming back, bringing their friends, and spending their money. Our comprehensive services encompass everything from logo design to wayfinding signage, ensuring that the retail environment is both navigable and engaging. Through innovative design solutions that resonate with the local community, we create dynamic spaces that attract shoppers, encourage exploration, and foster brand loyalty.

In our civic design projects, we work closely with municipal leaders to design environments that reflect the identity, values, and needs of the community. Our experts do thorough research and engage in a discovery process that uncovers the unique voice of a place. By bringing certainty, variety, and delight to public spaces, we ensure that they serve the local community. Our wayfinding systems, environmental graphics, placemaking strategies, and public art are tailored to enhance the civic experience, making it easier for residents and visitors to navigate and engage with these spaces.

In addition to serving as beautiful green spaces, parks have the potential to act as vital hubs for residents and visitors. Our creative design solutions connect people with the built environment, the natural world, and the local community. These strategies include everything from wayfinding signage to public art. By not only guiding users but also enriching their experiences, we transform parks into places that are widely accessible, engaging, and reflective of the local culture.

In the dynamic landscape of mixed-use developments, we create cohesive environments where people can live, work, and play seamlessly. Our comprehensive design expertise ensures that each element of a mixed-use space is integrated to enhance functionality, aesthetic appeal, and user engagement. By rigorously researching the local environment, we are as comfortable providing signage and wayfinding in San Clemente as we are designing spaces in another country. We design with the end in mind, supporting today’s communities with built environments that are as practical as they are beautiful, exciting, and memorable.

From neighborhood signage to public art, our residential design work generates a sense of belonging that enhances the overall user experience. Creating a strong feeling of home, community, and place is central to these projects. We work closely with developers and architects in San Clemente, San Diego, Orange County, or wherever a project is based to design branding, wayfinding systems, environmental graphics, and more that reflect the individual identity of each residential community while meeting their users’ physical, mental, emotional, and spiritual needs.