Frisco, Texas


A place of retreat amongst the suburban landscape, HALL Park offers a unique balance of work, living and community. Lush surroundings merge nature with urban culture, artistic beauty with communal experiences, defining HALL Park as a civic legacy for the future of Frisco. A founding principle of HALL Park’s mission is to promote, support, and spread the joy of artistic expression. A long awaited performing arts center and new large and small scale public art features will join the existing Texas Sculpture Garden to give back to the community. RSM Design was invited by the HALL team to craft a vision narrative, brand, logo, and marketing and leasing materials for the project. The eloquence of the logo design takes subtle nods from both nature and art – two guiding principles of the space.



  • HALL Group

Hallmarks of the brand

Some of the indications of the brand included balancing minimal imagery and simple compositions with artful support graphics and a modern typographic style. The classic typography pairs with the sophisticated color palette.

Through the joy of art we are building a cultural hub for the area, promoting the advancement of the arts for future generations.

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