Image of CW Prime branded collateral, branded by RSM Design for the St. Regis Longboat Key Resort.

Longboat Key, Florida

CW Prime at St. Regis Longboat Resort

Nestled within the culinary offerings of the St. Regis Longboat Key Resort, CW Prime stands as an epitome of refinement, blending classic allure with contemporary sophistication. RSM Design was invited to craft a brand identity and was inspired by the opulent gold accents, sleek glass elements, and inviting warmth of the restaurant’s interior palette. The brand exudes elegance with its stylized and decorative typography, complementing the sophisticated ambiance of CW Prime.

Markets

Services

Design Awards

  • 2025, 62nd Annual GDUSA Inhouse Design Awards, Branding + Identity Programs

Client

  • Unicorp National Developments
Close of image of gold debossed logo for CW Prime at the St. Regis Longboat Key Resort.
Brand patterning for CW Prime at the St. Regis Longboat Key ResortInterior design of the lobby at CW Prime at the St. Regis Longboat Key Resort
Interior image of the inside of the restaurant, CW Prime at the St. Regis Longboat Key Resort Detail image of embossed logo mark for CW Prime at the St. Regis Longboat Key Resort
Image of the leather red menu with embossed gold logo for CW Prime at the St. Regis Longboat Key Resort, designed by RSM Design.
Image of the interior seating at CW Prime at the St. Regis Longboat Key Resort
Image of the custom coasters for CW Prime at the St. Regis Longboat Key Resort. One is designed with the brand patterning with red shades, and the other is tone on tone black with embossed, glossed logo mark. Image of the interior of CW Prime at the St. Regis Longboat Key Resort

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