Dallas, Texas

Bloc House Branding

Bloc House, situated in the heart of Dallas, emerges as a vibrant testament to community living, where a micro-apartment style of residence harmonizes with a culture steeped in fun, friendship, and leisure. In the pursuit of enhancing the sense of identity and navigation within this unique neighborhood, RSM Design was entrusted with the task of crafting a brand that reflected the eclectic pillars of Bloc House.

Markets

Multifamily

Services

Client

Southwest Value Partners
Parscale Group

THE BRAND IS THE EXPERIENCE, THE EXPERIENCE IS THE BRAND

The brand name, “Bloc House,” signifies a sense of community and togetherness. The logo incorporates bold and contemporary typography, symbolizing the progressive nature of micro apartment living, with a dynamic character that representst the interconnected Bloc House community.

The brand is adorened with a lively color palette drawn from the local spirit of Dallas. Bright and playful colors saturate the brand, communicating the dynamic and fun environment while capturing hues from the surrounding landscapes and local art scenes.

Collaborators:

Parscale Group