Environmental Graphic Design
Connecting People to Place
Environmental Graphic Design provides communication & connection between people and the places they visit. These branded environments encompass elements of graphic design, architecture, interior design & landscape design. Local history & developing culture provides inspiration for branded stories that bring physical spaces to life. Environmental graphics includes layered design elements that help with direction as much as they enhance brand experience.
Every project has its own character, some focus on function while others fashion. In office buildings or healthcare projects environmental graphics play a supporting role with identification and direction. Wayfinding signage creates clarity & certainty for the guests. On the other hand retail & entertainment projects are intently focused on the visitor's experience. Public art, murals and interactive placemaking is used to create "wow" moments that people don't easily forget. Environmental signage is most often static & architectural, although a push to interactive digital experiences is ongoing and ever-changing.
Learn more in our article: What is Environmental Graphic Design?