San Ysidro port of entry overhead view with cars lined up and sunset in the background
People waiting at bus stop in neighborhood
Dana Point public city trolley with orange and blue desIGN
No items found.

Transit Design

Wayfinding Systems created to effectively guide visitors confidently to their destinations

The design of signage and wayfinding programs for transit oriented projects present a complex set of challenges and opportunities. Wayfinding solutions for public transit systems, airports, multi-modal hubs, and border crossings are substantiated with meticulous user experience research and public stakeholder meetings. RSM Design uncovers functional and innovative signage solutions that reflect the richness of the surrounding community context.

The creative team carefully studies the site, identifies areas for improvement, and engages the community to determine the appropriate design direction. Wayfinding signage systems are created that effectively guide daily users and first-time visitors confidently to their destinations.

Services

Analysis and Strategy

Digital Integration

Branding and Logo Design

Environmental Graphic Design

Wayfinding Signage

Master Signage Programs

Team leaders

Cody Clark
,
Principal
Cody Clark
,
Principal
Kyle Richter
,
Principal
Kyle Richter
,
Principal

Project inquiry

Contact Us
›
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
Transit wayfinding directional signage at the pedestrian level as bus drives by in the background

North County Transit District

San Diego, California
Aerial view of San Ysidro broder crossing at sundown

San Ysidro Port of Entry

San Diego, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
No items found.
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
An image showing the urban context the Brickell City Center is located in.

Brickell City Center

Miami, Florida
No items found.
No items found.
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
No items found.
No items found.
A close up of the Ferrari crest internally illuminated at night

Ferrari World Abu Dhabi

Yas Island, United Arab Emirates
No items found.
No items found.
Aerial view of San Ysidro broder crossing at sundown

San Ysidro Port of Entry

San Diego, California
Transit wayfinding directional signage at the pedestrian level as bus drives by in the background

North County Transit District

San Diego, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
A conceptual rendering of patterned floor graphics.

Braniff Center

Dallas, Texas
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
A rendering of architecture featuring large, bold identity signage.

Grove Central

Coconut Grove, Florida
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
A photograph of the Lalaport Toyosu's modern architecture

Lalaport Toyosu

Tokyo, Japan
halftone perforated facade architectural graphic design spelling "Loop 5"

Loop 5

Weiterstadt, Germany
A close up of the Ferrari crest internally illuminated at night

Ferrari World Abu Dhabi

Yas Island, United Arab Emirates
Overhead view of Port of San Diego with usage diagram study overlaid.

Port of San Diego

San Diego, California
No items found.
Overhead view of Port of San Diego with usage diagram study overlaid.

Port of San Diego

San Diego, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
No items found.
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Transit wayfinding directional signage at the pedestrian level as bus drives by in the background

North County Transit District

San Diego, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
Wayfinding signage along the waterfront walkway of Miami Baywalk.

Miami Baywalk

Miami, Florida
Transit wayfinding directional signage at the pedestrian level as bus drives by in the background

North County Transit District

San Diego, California
A conceptual rendering of patterned floor graphics.

Braniff Center

Dallas, Texas
Aerial view of San Ysidro broder crossing at sundown

San Ysidro Port of Entry

San Diego, California
San Ysidro Port of Entry, which 300,000 commuters use every day.

San Ysidro Port of Entry Case Study

San Diego, California
Overhead view of Port of San Diego with usage diagram study overlaid.

Port of San Diego

San Diego, California
An image showing the urban context the Brickell City Center is located in.

Brickell City Center

Miami, Florida
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
An aerial image of the beautiful Dana Point Harbor.

The City of Dana Point Case Study

Dana Point, California
A rendering of architecture featuring large, bold identity signage.

Grove Central

Coconut Grove, Florida
A photograph of the Lalaport Toyosu's modern architecture

Lalaport Toyosu

Tokyo, Japan
Marina City project identity on sign fashioned to look like buoy

Marina City

Qingdao, China
A close up of the Ferrari crest internally illuminated at night

Ferrari World Abu Dhabi

Yas Island, United Arab Emirates

Latest projects.

View our work
›