San Ysidro port of entry overhead view with cars lined up and sunset in the background
People waiting at bus stop in neighborhood
Dana Point public city trolley with orange and blue desIGN
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Transit Design

Wayfinding Systems created to effectively guide visitors confidently to their destinations

The design of signage and wayfinding programs for transit oriented projects present a complex set of challenges and opportunities. Wayfinding solutions for public transit systems, airports, multi-modal hubs, and border crossings are substantiated with meticulous user experience research and public stakeholder meetings. RSM Design uncovers functional and innovative signage solutions that reflect the richness of the surrounding community context.

The creative team carefully studies the site, identifies areas for improvement, and engages the community to determine the appropriate design direction. Wayfinding signage systems are created that effectively guide daily users and first-time visitors confidently to their destinations.

Services

Analysis and Strategy

Digital Integration

Branding and Logo Design

Environmental Graphic Design

Wayfinding Signage

Master Signage Programs

Team leaders

Cody Clark
,
Principal
Cody Clark
,
Principal
Kyle Richter
,
Principal
Kyle Richter
,
Principal
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