Playa Vista, California
Runway Playa Vista
Runway, originally completed in 2016, is a retail street village in the booming community in Los Angeles called Playa Vista. A team was assembled to help the site match the eclectic urban progressive vision of the client, with the end goal of attracting a roster of upcoming, creative tenants. Much of the architecture would remain the same but RSM Design worked to help select new color palettes for the already dated facades which would also set the tone for the rest of the project. The team selected a timeless and clean black and white palette with a touch of soft blue, and this contemporary combination was then brought into the signage alongside simple typography and laser cut accents. RSM Design worked with the existing logo to create the overall visioning for the project, as well as a full signage and wayfinding package, parking garage graphics, and graphics for select tenants.
DJM Capital Partners Inc.
Brightview Design Group, TSA Archtitects, Design Bitches