Hospitality Signage Design & Wayfinding

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Hospitality Signage & Placemaking to Engage Guests in Hotels & Resorts

Within the hospitality sector, environmental graphic design plays a vital role in connecting the guest to a place through thoughtfully integrated and refined details. Architectural hospitality signage is used throughout hotels and resorts to provide guests with direction as well as a sense of place. With special attention to colors, materials, and finishes, RSM Design’s hospitality wayfinding signage design team ensures that the atmosphere of the hotel or resort creates lasting memories. Our work leaves hospitality guests informed and intrigued while connecting to the brand voice and identity.

RSM Design provides a range of hospitality design services, including brand identity, wayfinding programs, identity signage, and in-room amenity details such as print collateral and branded guest products. Whether a coastal resort, a bustling urban hotel, or a boutique motel, our studio’s understanding of the guest experience enables us to craft unique solutions that produce a memorable experience worth sharing.

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Hospitality Wayfinding Projects

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Hospitality Design Strategies

Hospitality Signs

For hospitality environments, we craft visual narratives that connect guests with places in meaningful ways. Through the thoughtful integration of environmental graphic design, we shape spaces that tell compelling stories while enhancing navigation and user comfort. Our process begins with understanding the unique character of each property, whether it is a luxury resort or downtown hotel. We then translate those distinctive qualities into design elements that resonate with guests. We layer creativity and functionality, using signage, art, and architectural features to create spaces where users naturally understand their surroundings while discovering moments of delight throughout their stay.

Resort, Hotel, & Hospitality Signage Design

Hospitality Exterior Signage

Our exterior hospitality signage programs establish a strong first impression while reflecting the property's character. Through strategic placement of monument signs, building identification, and architectural lighting integration, we create impactful arrival moments that welcome guests. Each exterior element considers visibility, scale, and materiality to ensure it feels appropriate to both the architecture and surrounding environment while providing clear property identification from multiple approach points.

Resort & Hotel Entrance Signage

At key entry points, we develop hospitality signs that bridge the transition from exterior to interior experiences. Our entrance elements combine bold visual presence with refined details that hint at the quality awaiting within. Through careful consideration of lighting, materials, and dimensional elements, we craft entrance signage that functions both day and night while setting expectations for the caliber of experience guests will enjoy during their stay.

Hospitality Directional Signage & Maps

Guests can move confidently through complex hospitality environments by using our directional signage systems. We analyze traffic flow and decision points to position clear, concise directional signs and maps at key locations. The design of these elements balances immediate readability with sophisticated aesthetics that complement the space. Through consistent application of typography, symbols, and color, we create an intuitive system that helps guests organically find their way.

Parking Signage in Hospitality Wayfinding

Operating within a larger hospitality wayfinding system, vehicular signage supports the guest experience through parking programs that guide vehicles efficiently from arrival through departure. We create clear hierarchies of information using color, typography, and symbols to aid in lot identification and wayfinding. The design maintains consistency with the property's aesthetic while providing highly visible guidance that helps guests and staff transition smoothly between parking areas and their destinations within the hotel or resort.

Resort & Hotel Identification Signage

From facility names to amenity identification, we design sign families that clearly mark destinations while enhancing the visual environment. Our identification elements incorporate materials and forms that feel intrinsic to the space, creating a seamless connection between hospitality signage design and architecture. We pay special attention to scale and placement to ensure optimal visibility without compromising the refined atmosphere.

Hospitality Informational Signage

We craft informational hospitality signs that communicate essential details clearly while maintaining design sophistication. Operating hours, policies, and amenity information integrate smoothly into the built environment through thoughtful material selection and typography. Our approach ensures guests can easily access the information they need without the signage feeling institutional or detracting from the hospitality experience.

Hospitality Room Signage

Room identification represents an opportunity to extend the property's design narrative to a personal level. We develop naming and numbering systems and hospitality room signage that incorporates subtle brand elements while ensuring absolute clarity. Through attention to detail in materials, lighting, and tactile elements, these intimate touchpoints contribute to the overall sense of quality guests experience throughout their stay at the hotel or resort.

Hospitality Digital Signage

RSM Design integrates digital elements thoughtfully to enhance the guest experience without overwhelming the environment. From interactive wayfinding kiosks to dynamic event boards, our digital signage solutions provide real-time information while maintaining visual harmony with the overall hospitality design aesthetic.

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RSM Design & Omni PGA Frisco Resort

 

The RSM Design team partnered with Omni Hotels to create branding and signage for the expansive Omni PGA Frisco Resort in Frisco, Texas, which is home to the PGA of America Headquarters.

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Our collaborative process unites the perspectives of owners, operators, architects, and other stakeholders to create hospitality design solutions that serve everyone who interacts with the built environment.