Illuminated welcome sign over a marble wall next to modern wooden door.
Car driving by a directional sign in a garden at the St. Regis Resort
Illuminated hotel sign at dusk for Omni Hotel near Dallas.
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Hospitality Design

A WELCOMING GUEST EXPERIENCE

Within the hospitality sector, environmental graphic design plays a vital role in connecting the guest to the sense of place through thoughtfully integrated and refined details. With special attention to colors, materials, and finishes, RSM Design’s hospitality design team ensures that the atmosphere of the hotel or resort leaves wonderful lasting memories.

RSM Design contributes within the hospitality realm the brand identity, wayfinding programs, identity signage, and in-room amenity details such as print collateral and guest products. Whether a coastal resort, a bustling urban hotel, or an entertaining gaming destination, the studio’s understanding of the hospitality guest experience enables us to craft unique design solutions that emerge from the understanding of how to embrace the guest.

Services

Branding and Logo Design

Branded Environments

Environmental Graphic Design

Wayfinding Signage

Placemaking

Public Art

Team leaders

Harry Mark, FAIA
,
Principal
Harry Mark, FAIA
,
Principal
Suzanne Redmond Schwartz
,
Principal
Suzanne Redmond Schwartz
,
Principal
Cody Clark
,
Principal
Cody Clark
,
Principal
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Latest projects.

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