Architecture speaks of space, form, place, and function, while integrated architectural graphic design communicates a building’s function, purpose, message, and narrative. Effective and appropriate architecture graphics support the statement made by a building and strengthen its presence.
The architectural graphics layered into the conversation derive from the built context, spatial context, cultural context, and historical context. They are neither independent nor superficial. The architecture graphic design layer has meaning, form, function, and purpose—similar to the architecture itself.
Architectural signage and wayfinding are critical components of how graphic design and architecture can work together to create a strong sense of place, fulfill human needs, help users find their way, and communicate a building’s narrative. By seamlessly integrating these architectural graphics into the built environment, RSM Design fosters a strong connection between people and place.