Concerts, Sports & Entertainment Wayfinding and Signage

Event signage presents unique challenges and opportunities given its temporary nature, often existing within an environment for a few hours, days, or weekends at most. Even though this type of event signage is more transitory in nature, its design elements are responsible for making its integration feel seamless and deeply embedded within the environment. Live music venues also require signage systems that can adapt to different performances while maintaining consistent branding. Concert signage must also contribute to clear wayfinding that allows guests to move intuitively from ticketing to entry, concessions, merchandise, and seating. At RSM Design, we produce signage that supports permanent identification elements while also integrating digital signs to share information about various performances.

Arenas present unique challenges with their multi-level configurations and diverse event types. Our arena wayfinding strategies begin with careful analysis of visitor circulation patterns so we can help guests navigate from parking through security to their seats with ease. We develop comprehensive signage families that include directional elements, section identification, and sponsor integration opportunities. Digital components enhance the static entertainment signage, providing real-time information and creating opportunities for dynamic content that builds excitement among those present.

Entertainment venues demand signage that performs at multiple scales, from intimate details at concession stands to distant identification that is visible to approaching attendees. We develop comprehensive sign families that integrate with the architecture and reinforce brand identity throughout the fan journey. Given their scale, major entertainment venues also possess opportunities for creating landmark moments that become iconic meeting places and photo destinations for fans. By studying user behavior and traffic patterns, we place entertainment signage strategically to minimize crowding while maximizing exposure to key messages and sponsor content.