City entrance with large modern buildings and streetscape
Outdoor rustic metal shade pavilion with THE BEND engraved into it
Outdoor park and streetscape area with grass and people walking around near city
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Mixed-Use Design

Branding and placemaking that creates memorable destinations

RSM Design takes an informed approach when working with mixed-use projects to achieve a balance of commercial viability with the aesthetic and functional needs that drive the placemaking, signage and wayfinding design. The overall experience creates a unique sense of place that differentiates these projects from other destinations.

Mixed use developments have a variety of uses and audiences with the primary goal of understanding the needs of the local community. Retail, office and residential uses provide creative opportunities to elevate mixed use projects with a dynamic brand identity that enlivens the spaces that people share.

Services

Branding & Logo Design

Wayfinding Signage

Environmental Graphic Design

Placemaking

Master Signage Programs

Team leaders

Harry Mark, FAIA
,
Principal
Harry Mark, FAIA
,
Principal
Kyle Richter
,
Principal
Kyle Richter
,
Principal
Cody Clark
,
Principal
Cody Clark
,
Principal

Project inquiry

Contact Us
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Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
Gold plate identity signage mounted to steel entry gateway

PacMutual Building

Los Angeles, California
Exterior wayfinding signage at The University of the Pacific.

University of the Pacific

San Francisco, California
A photograph of wayfinding signage designed for Irvine Company offices.

Irvine Company Office Properties

Various Locations
Detail of orange and black monument signage with painted returns at Frisco Station

Frisco Station

Frisco, Texas
Hallway within 999 Third Avenue Wells Fargo Center fitted with dimensional room identification numbers

999 Third Avenue Wells Fargo Center

Seattle, Washington
An image of a large glass building in an urban setting with prominent signage reading Central Place.

Central Place

Rosslyn, Virginia
An aerial rendering of Hughes Landing in The Woodlands, Texas

Hughes Landing

The Woodlands, Texas
Liberty Station entrance neon signage suspended across the street

Liberty Station

San Diego, California
A rendering of architecture at The Union. Downtown City scape project in Dallas Texas.

The Union

Dallas, Texas
A detailed view of the Fifth and Broadway project identity sign

Fifth and Broadway

Nashville, Tennessee
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Liberty Station entrance neon signage suspended across the street

Liberty Station

San Diego, California
Exterior facade of K11 building with RSM designed illuminated identity

K11

Tianjin, China
Detail of orange and black monument signage with painted returns at Frisco Station

Frisco Station

Frisco, Texas
A photograph of wayfinding signage designed for Irvine Company offices.

Irvine Company Office Properties

Various Locations
Aerial view of bustling port located in Tangier, Morocco

Tanja Waterfront

Tangier, Morocco
A conceptual rendering depicting a plaza area with illuminated totem elements.

Town Square Dubai

Dubai, United Arab Emirates
An aerial rendering of Hughes Landing in The Woodlands, Texas

Hughes Landing

The Woodlands, Texas
Hallway within 999 Third Avenue Wells Fargo Center fitted with dimensional room identification numbers

999 Third Avenue Wells Fargo Center

Seattle, Washington
A rendering of architecture at The Union. Downtown City scape project in Dallas Texas.

The Union

Dallas, Texas
An image of a large glass building in an urban setting with prominent signage reading Central Place.

Central Place

Rosslyn, Virginia
Liberty Station entrance neon signage suspended across the street

Liberty Station

San Diego, California
Custom and unique bike racks at Monet Avenue in Rancho Cucamonga

Monet Avenue

Rancho Cucamonga, California
A photograph of a rooftop identity sign designed for Forum Curenavaca

Forum Cuernavaca

Cuernavaca, Mexico
Aerial view of entire "The District" project situated next to the sea

The District

Abu Dhabi, United Arab Emirates
An image showing the urban context the Brickell City Center is located in.

Brickell City Center

Miami, Florida
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No items found.
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
Specialty super graphic typography wall design located at The Pools in Irvine California

The Pools

Irvine, California
Aerial view of bustling port located in Tangier, Morocco

Tanja Waterfront

Tangier, Morocco
A close-up image of the Lake Nona crest and brand identity applied to a monument sign.

Lake Nona

Orlando, Florida
A conceptual rendering depicting a plaza area with illuminated totem elements.

Town Square Dubai

Dubai, United Arab Emirates
Back-lit project identity mounted to a white wall and apartments in background.

Mercado Del Barrio

San Diego, California
A rendering of architecture at The Union. Downtown City scape project in Dallas Texas.

The Union

Dallas, Texas
Exterior wayfinding signage at The University of the Pacific.

University of the Pacific

San Francisco, California
Illustration of woman posing on long-horn bull and child reading a project directory

The Stockyards

Fort Worth, Texas
Architecturally integrated Sands Casino Resort identity sign

Sands Casino Resort

Bethlehem, Pennsylvania
Aerial view of entire "The District" project situated next to the sea

The District

Abu Dhabi, United Arab Emirates
Liberty Station entrance neon signage suspended across the street

Liberty Station

San Diego, California
Illustration of woman posing on long-horn bull and child reading a project directory

The Stockyards

Fort Worth, Texas
Exterior wayfinding signage at The University of the Pacific.

University of the Pacific

San Francisco, California
An aerial photograph of Houston's Texas Medical Center, the largest medical complex in the world.

Texas Medical Center

Houston, Texas
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
A conceptual rendering of patterned floor graphics.

Braniff Center

Dallas, Texas
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
A rendering of architecture featuring large, bold identity signage.

Grove Central

Coconut Grove, Florida
A photograph of the Lalaport Toyosu's modern architecture

Lalaport Toyosu

Tokyo, Japan
Back-lit project identity mounted to a white wall and apartments in background.

Mercado Del Barrio

San Diego, California
A rendering of architecture at The Union. Downtown City scape project in Dallas Texas.

The Union

Dallas, Texas
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of bustling port located in Tangier, Morocco

Tanja Waterfront

Tangier, Morocco
Logo design for CenterCal Properties' The Waterfront on burlap bag with flowers.

The Waterfront

Redondo Beach, CA
No items found.
Liberty Station entrance neon signage suspended across the street

Liberty Station

San Diego, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Custom and unique bike racks at Monet Avenue in Rancho Cucamonga

Monet Avenue

Rancho Cucamonga, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California
City of Dana Point trolley with decal graphics designed by RSM Design

City of Dana Point

Dana Point, California
Aerial view of bustling port located in Tangier, Morocco

Tanja Waterfront

Tangier, Morocco
Tote bag with brand logo The Crossroads printed on it and a some plants and a linen cloth falling out of the top.

The Crossroads

Omaha, Nebraska
Texas flag painted on the door of an abandoned Navy building at Hensley Field in Dallas, Texas.

Hensley Field

Dallas, Texas
A boat sailing through the main lane at Dana Point Harbor with the current waterfront retail and restaurants in the background.

Dana Point Harbor

Dana Point, California
The lobby design of Pier Sixty-Six Hotel & Marina, a mixed-use residential development in Fort Lauderdale, Florida.

Pier Sixty-Six Hotel & Marina

Fort Lauderdale, Florida
Vertical white Ovation signage letters on the corner of Hollywood & Highland with large colorful graphics wrapping the corner of the facade.

Ovation

Hollywood, California
A detailed view of the Fifth and Broadway project identity sign

Fifth and Broadway

Nashville, Tennessee
Architectural Rendering of Galleria located in Dallas, Texas

Dallas Galleria

Dallas, Texas
Cups with customized brand labels stacked on top of each other with green background.

OC Vibe

Anaheim, California
Architectural rendering of building entrance with applied building identity.

One22One

Nashville, Tennessee
Floral pattern painted on architectural facade of retail center in Florida.

Rosemary Square

West Palm Beach, Florida
"River Street" branded wall identity, crossing two faces of perpendicular walls

River Street

San Juan Capistrano, California
Person sitting in a coffee shop looking at a logo on an iphone.

Jack London Square

Jack London Square Branding

Oakland, California
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Aerial view of a college campus and city with housing in San Marcos, California.

North City

San Marcos, California
Aerial view of the famed Sacramento waterfront and its golden bridge

Sacramento Waterfront

Sacramento, California

Latest projects.

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