Mixed-Use Design & Signage

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Mixed-Use Environmental Graphic Design That Creates Memorable Destinations

Mixed-use environmental graphic design supports a variety of needs, which may be commercial, residential, cultural, or institutional, within a shared building, workplace, neighborhood, block, or district. Through mixed-use signage and wayfinding design, we create sustainable, walkable communities that create meaningful and enjoyable connections between people and the built environment. 

To achieve a balance of commercial viability, aesthetic beauty, and functional needs, RSM Design applies a principle-centered design approach that begins with the end in mind. By understanding what success looks like for the client, collaborators, community, and environment, we can develop a process that leads to these results. We prioritize thorough research and collaboration between all consultants and stakeholders. A unique identity and sense of security throughout the overall user experience differentiates our projects from other mixed-use designs.

Mixed-use developments have a variety of uses and audiences, so the primary goal of RSM Design is understanding and unifying the needs of the local community, our client, their stakeholders, and the built environment. Within a single building, we help retail shops attract customers while maintaining an intimate home for residents in and condominiums or  apartments above. Meanwhile, large-scale mixed-use projects like 5th & Broadway in Nashville become urban villages that require a clear master sign program along with unique moments of graphic placemaking or murals.

Retail, office, and residential developments provide creative opportunities to elevate mixed-use building design from a static brand identity to a community that thrives and takes the space as their own. Our work carefully combines diverse functions through solutions that are sustainable, efficient, and community centered.

Mixed-Use Signage Projects

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Mixed-Use Design Strategies

Mixed-Use Wayfinding

In mixed-use design for buildings and public spaces, we view wayfinding as an orchestrated system of experiences that work together to guide users naturally through complex environments. Our approach to mixed-use wayfinding integrates architecture, landscape, art, signage, and lighting to create intuitive pathways that help visitors navigate confidently between retail, residential, office, and public spaces. By studying traffic patterns and key decision points, we determine optimal locations for visual cues that enhance the user journey.

Types of Mixed-Use Development Signs

Mixed-Use Entry Signage

The first touchpoint in the user journey must create an impactful arrival experience. We design entry monuments, signage, and gateway elements that establish the mixed-use development's character while guiding visitors naturally into the space. Through careful material selection and strategic placement, these elements become iconic landmarks that welcome guests and set the tone for their experience.

Directional Signage & Maps

Navigation through mixed-use spaces requires thoughtful guidance at key decision points. RSM Design develops comprehensive mixed-use wayfinding systems that incorporate directional signs, maps, and location markers. By studying traffic patterns and user needs, we place these elements strategically to guide movement while maintaining visual harmony within the built environment.

Mixed-Use Architectural Design

RSM Design views mixed-use architecture design as an integral part of the wayfinding experience. By collaborating with architects early in the design process, we identify opportunities to integrate signage and graphics naturally into the built environment. The result merges form and function, creating intuitive navigation cues through the architectural elements themselves.

Identification Signage

Clear, consistent identification helps visitors orient themselves with confidence. Our approach integrates building markers, tenant identification, district identifiers, and more that reflect the project's visual language while maintaining clarity. Each element works within a unified mixed-use wayfinding system, creating recognition points that build familiarity and comfort throughout the built environment.

Mixed-Use Signage Accessibility

Universal design principles guide our approach to accessibility. We integrate ADA requirements naturally into mixed-use signage design, ensuring all users can navigate the space with independence and dignity. Our solutions consider factors like text height, contrast ratios, and placement to create truly inclusive built environments.

Public Art & Murals

Art adds soul and character in mixed-use environmental graphic design. We curate and commission public art that tells stories, builds connections, and provides natural wayfinding landmarks. These installations become focal points that encourage interaction and photography while subtly guiding movement through the space.

Lighting Design

The transition from day to night demands careful consideration of lighting elements. We collaborate with lighting designers to enhance mixed-use wayfinding through illuminated features, creating consistent navigation regardless of natural light conditions. Strategic lighting placement highlights key identification elements while contributing to the overall sense of user safety and comfort.

Informational Mixed-Use Signage

Informational signs provide critical details that enhance the user experience. We craft cohesive solutions for directories, hours of operation, and building information that blend function with form. Our mixed-use designs consider viewing distances, sight lines, and user behavior to present information in clear, accessible formats.

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Each element in our mixed-use design solutions serves a greater purpose—from practical navigation to cultural celebration—creating built environments that bring communities together.