Branded environments & placemaking graphics that create memorable destinations
Mixed-use projects provide a variety of residential and commercial opportunities within a shared building or district. To achieve a balance of commercial viability, aesthetic beauty and functional needs RSM Design starts with the end in mind. Mixed-use development requires thorough research & collaboration between consultants and stakeholders. Mixed-use signage and wayfinding design creates walkable communities for people to live, work and play. The overall experience creates a unique feeling and security that differentiates our projects from other mixed-use design.
Mixed use developments have a variety of uses and audiences so the primary goal of RSM Design is understanding the needs of the local community. Within a single building we help retail shops attract customers while maintaining an intimate home for residents in apartments above. Large scale mixed-use projects like 5th & Broadway in Nashville become urban villages that require a clear master plan wayfinding systems along with unique moments of graphic placemaking signage or murals. Retail, office and residential developments provide creative opportunities to elevate mixed-use environmental graphic design from a static brand identity to a community that thrives and takes the space as their own.