City entrance with large modern buildings and streetscape
Outdoor rustic metal shade pavilion with THE BEND engraved into it
Outdoor park and streetscape area with grass and people walking around near city
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Mixed-Use Design

Branded environments & placemaking graphics that create memorable destinations

Mixed-use projects provide a variety of residential and commercial opportunities within a shared building or district. To achieve a balance of commercial viability, aesthetic beauty and functional needs RSM Design starts with the end in mind. Mixed-use development requires thorough research & collaboration between consultants and stakeholders. Mixed-use signage and wayfinding design creates walkable communities for people to live, work and play. The overall experience creates a unique feeling and security that differentiates our projects from other mixed-use design.

Mixed use developments have a variety of uses and audiences so the primary goal of RSM Design is understanding the needs of the local community. Within a single building we help retail shops attract customers while maintaining an intimate home for residents in apartments above. Large scale mixed-use projects like 5th & Broadway in Nashville become urban villages that require a clear master plan wayfinding systems along with unique moments of graphic placemaking signage or murals. Retail, office and residential developments provide creative opportunities to elevate mixed-use environmental graphic design from a static brand identity to a community that thrives and takes the space as their own.

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