DEFINING THE CITY
To kick-off the community visioning process, RSM Design assembled stakeholders comprised of business owners, residents, and other action groups to be involved in developing a theme that was reflective of the community identity. The end result was a wayfinding system of signage, inspired by local artists, that aids locals and visitors in truly relishing in the Dana Point experience.
Whether it’s walking from a parking space to the beach, or the harbor to the downtown business district, RSM Design worked to provide cookie crumbs of direction between different areas. The city also added a public trolley system which helped to fill the longer and more challenging gaps between key destinations. The idea was to provide a walkable experience that was both safe and simple to navigate. Through the addition of memorable signage that serve as a road map, guests and residents are able to explore the area without the worry of getting lost.