City of Dana Point trolley with decal graphics designed by RSM DesignCity of Dana Point trolley with decal graphics designed by RSM DesignCity of Dana Point trolley with decal graphics designed by RSM DesignCity of Dana Point trolley with decal graphics designed by RSM DesignCity of Dana Point trolley with decal graphics designed by RSM Design

Dana Point, California

City of Dana Point

This California coastal community has a population of 30,000 that grows to over 100,000 on the weekends. RSM Design created a city signage and wayfinding system intended to capture users and guide them to city parks, resorts, business districts, parking, and other amenities. To kick-off the community visioning process, RSM Design assembled stakeholders comprised of business owners, residents, and other action groups to be involved in developing a theme that was reflective of the community identity. The end result was a wayfinding system of signage, inspired by local artists, that aids locals and visitors in truly relishing in the Dana Point experience.

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City of Dana Point

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