Wayfinding Signage

Navigating People Through Place

Wayfinding design combines signage and map design, symbols, color, and typography to effectively navigate people through a space. Especially important in built environments, wayfinding design provides the visual cues to help guide people to their destinations. Working in close collaboration with the key stakeholders and other design disciplines on each project, RSM Design is able to translate highly logical information to visitors as a visual navigation system.

With an emphasis on differentiating between modes of transportation, including both pedestrian and vehicular, RSM Design’s process includes intensive research and exploration of how people move through a space, as well as a rigorous design process to create a comprehensive wayfinding signage system.