Experiential Graphic Design
Sub-services
Experiential Graphics
Identity Monumentation
Wayfinding Signage ProgramsSpecialty Graphic Installations
Public Art & Murals Donor RecognitionExisting Signage Program Analysis
Experiential Signage
Interior Design
As experiential graphic designers, architects, and storytellers, RSM Design has made the core focus of our work to create innovative design solutions for the built environment—or, in other words, experiential graphic design.
Engaging the Physical Space with Experiential Graphics
We work to skillfully communicate the authenticity and uniqueness of the place in an experiential graphics system. After identifying a project’s character, we reinforce its personality through its experiential signage, wayfinding, public art and murals, interior design, speciality graphics, and more.
Our studios’ creative work revolves around the transformative process of turning brick, glass, steel, and concrete into a place with character, meaning, and style. Experiential design transforms an environment by creating places for people to linger, guiding them to new destinations, and facilitating shared experiences. With our expertise in successful branding and graphic design, we forge a thoughtful connection by building immersive experiences that resonate and connect people to the places where they work, play, live, and visit.
Experiential Graphics Projects
Sherman, Texas
Bel Air Village
Charleston, West Virginia
Kanawha County Public Library
Abu Dhabi, United Arab Emirates
Ramhan Marina Island
Del Mar, California
The Skydeck
Hollywood, California
Ovation Hollywood
Manhattan Beach, California
Manhattan Village
Deerfield Beach, Florida
JM Family Enterprises Headquarters
Durrës, Albania
Durrës Waterfront
Rancho Mission Viejo, California
Rancho Mission Viejo
Huntington Beach, California
Pacific City
Experiential Graphic Design Strategies
Experiential Wayfinding Design
Experiential wayfinding goes beyond simple signage, creating intuitive navigation systems that become part of the built environment itself. RSM Design crafts holistic experiences that guide visitors naturally through a place by addressing the full wayfinding profile, including graphics, architecture, interiors, landscape, and lighting. The result is experiential wayfinding that becomes nearly invisible—where the environment essentially decodes itself, requiring minimal traditional signage.
Experiential Signage
At RSM Design, we see signage as yet another way to tell stories, build relationships, and create memorable touchpoints throughout a journey. When it is used, experiential signage transforms ordinary information delivery into meaningful moments that evoke emotional responses and connect people with places.
Placemaking, Public Art, & Murals
Our studios produce artful moments of delight that help strengthen relationships between people and places. To celebrate the local culture, history, and identity, we conduct research and involve the community. From custom murals that activate blank walls to interactive installations that invite play, our placemaking elements become landmarks that attract visitors and create lasting impressions.
Experiential Graphic Design Architecture
At the intersection of architecture and graphic design, our work in experiential graphic design architecture creates cohesive environments where buildings and graphics speak the same language. We see architectural graphics as more than surface applications—they are integral components that enhance function, communicate meaning, and create a sense of place. By working closely with architects and stakeholders from early concept phases, we ensure that graphics become part of the architectural vocabulary rather than afterthoughts.
Specialty Graphic Installations
Our specialty graphic installations create landmark moments that become focal points within built environments. These unique, often large-scale elements serve as both navigational aids and opportunities for genuine connection with a place's character and story.
Experiential Digital Signage
A key concern with any experiential digital signage is to ensure the digital elements enhance, rather than dominate, the experience. Our approach prioritizes the user experience, transforming ordinary signage into programmable wayfinding and placemaking elements that engage users in new ways.
Branded Interiors
RSM Design offers interior design consultation with a focus on branded environments and interiors. We create cohesive built experiences where interior design, graphics, signage, and architecture work seamlessly together to bring a brand to life. Our approach infuses graphic design thinking into interior spaces, collaborating closely with stakeholders and project teams to craft environments where brand identity shapes the user experience and fosters a strong sense of place that is deeply connected to the brand’s story and values.
Experiential Design & Wayfinding
When wayfinding is intentionally introduced into experiential graphic design, there is even greater potential to craft meaningful experiences for users along their journey. Experiential wayfinding can deliver the clarity and confidence that users need to understand their environment, giving them the certainty necessary to explore, discover, and connect. We design wayfinding signage systems and experiential design solutions to elevate the guest experience.
By strategically integrating wayfinding and experiential graphics into the built environment, we can create landmark moments. These memorable touchpoints often serve multiple purposes, such as aiding in navigation, encouraging people to gather and socialize, and bringing emotional connection. People navigate not just by reading signs but also by remembering landmarks and experiences.
Experiential Graphics & Brand Studio
Experiential graphic design helps bring your brand to life in the built environment, tying it to people’s experience of the space. A studio that specializes in both experiential graphics and branding can be beneficial to creating meaningful destinations:
A Holistic Vision
When a design studio masters experiential graphics and branding, clients receive a unified approach that ensures each discipline reinforces the other.
Consistent Touchpoints
By working with a single studio, the visual identity expressed in marketing materials will match what users experience in the built environment.
Translating 2D to 3D
While many branding firms excel at creating logo and brand guidelines, it takes expertise in experiential graphic design to bring those concepts into a physical space.
Strategic Expression
This dual focus allows us to create a hierarchy of brand touchpoints that guide the user experience, determining when to amplify brand presence and when to let the environment speak for itself.
Connecting to the Community
Experiential graphic design often requires greater research and participation from relevant communities, leading to distinctive and authentic places that contribute to the local fabric.
Topic series
Articles on Experiential Design
01 /
How Experiential Graphic Design & Wayfinding Make Environments Engaging
At the intersection of form and function lies two key disciplines: experiential design and wayfinding. Their powerful combination produces environments that serve a critical function while also creating meaningful connections between people and places.
02 /
What is Experience Graphic Design?
The feeling of knowing exactly where to go in an unfamiliar building, the way a space makes you feel welcomed or energized, the visual story that unfolds as you move through an environment—these moments rarely happen by accident.
Our multi-disciplinary team brings expertise in both the strategic and tactical aspects of experiential graphic design, ensuring that beautiful concepts become practical realities.