Experiential Graphic Design

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Engaging the Physical Space with Experiential Graphics

As experiential graphic designers, architects, and storytellers, RSM Design has made the core focus of our work to create innovative design solutions for the built environment—or, in other words, experiential graphic design. We work to skillfully communicate the authenticity and uniqueness of the place in an experiential graphics system. After identifying a project’s character, we reinforce its personality through its experiential signage, wayfinding, public art and murals, interior design, speciality graphics, and more.

Our studios’ creative work revolves around the transformative process of turning brick, glass, steel, and concrete into a place with character, meaning, and style. Experiential design transforms an environment by creating places for people to linger, guiding them to new destinations, and facilitating shared experiences. With our expertise in successful branding and graphic design, we forge a thoughtful connection by building immersive experiences that resonate and connect people to the places where they work, play, live, and visit.

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Experiential Graphic Design Strategies

Experiential Wayfinding Design

Experiential wayfinding goes beyond simple signage, creating intuitive navigation systems that become part of the built environment itself. RSM Design crafts holistic experiences that guide visitors naturally through a place by addressing the full wayfinding profile, including graphics, architecture, interiors, landscape, and lighting. The result is experiential wayfinding that becomes nearly invisible—where the environment essentially decodes itself, requiring minimal traditional signage.

How to Leverage Experiential Design & Wayfinding

When wayfinding is intentionally introduced into experiential graphic design, there is even greater potential to craft meaningful experiences for users along their journey. Experiential wayfinding can deliver the clarity and confidence that users need to understand their environment, giving them the certainty necessary to explore, discover, and connect. We design wayfinding signage systems and experiential design solutions to elevate the guest experience.

By strategically integrating wayfinding and experiential graphics into the built environment, we can create landmark moments. These memorable touchpoints often serve multiple purposes, such as aiding in navigation, encouraging people to gather and socialize, and bringing emotional connection. People navigate not just by reading signs but also by remembering landmarks and experiences.

The Benefits of Working with an Experiential Graphics & Branding Studio

Experiential Graphics

Experiential graphic design helps bring your brand to life in the built environment, tying it to people’s experience of the space. A studio that specializes in both experiential graphics and branding can be beneficial to creating meaningful destinations:

A Holistic Vision

When a design studio masters experiential graphics and branding, clients receive a unified approach that ensures each discipline reinforces the other.

Consistent Touchpoints

By working with a single studio, the visual identity expressed in marketing materials will match what users experience in the built environment.

Translating 2D to 3D

While many branding firms excel at creating logo and brand guidelines, it takes expertise in experiential graphic design to bring those concepts into a physical space.

Strategic Expression

This dual focus allows us to create a hierarchy of brand touchpoints that guide the user experience, determining when to amplify brand presence and when to let the environment speak for itself.

Connecting to the Community

Experiential graphic design often requires greater research and participation from relevant communities, leading to distinctive and authentic places that contribute to the local fabric.

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Our multi-disciplinary team brings expertise in both the strategic and tactical aspects of experiential graphic design, ensuring that beautiful concepts become practical realities.