Education October 18, 2018
What is Wayfinding? Part 4: What’s Next in Wayfinding
Although we are seeing great strides in the application of technology to wayfinding, it is clear today that there is much room for expansion and improvement in this field. The emergence of the smartphone and the Global Positioning System (GPS) have put powerful wayfinding tools into the hands of almost every person on the planet. Companies like Google have given us incredibly informative maps and images for use in navigation. In vehicular wayfinding, these tools are very competent; one can enter a destination in an app like WAZE and seconds later be given a choice of routes and an ETA. The technology updates in real time, making route and ETA adjustments on the fly. What was once a process of using a printed map, knowledge of past experiences and a series of educated guesses has been replaced by the Certainty brought on by technology. In the past, the most stressful part of vehicular wayfinding was the unknown: What time will I arrive? Will an issue arise causing a delay?
Read more ›