Experiential Graphic Design

Engaging the Physical Space

As experiential graphic designers, architects, and storytellers, RSM Design has made the core focus of our work to create graphic designs for the built environment, or Experiential Graphic Design. RSM Design works to skillfully communicate the authenticity and uniqueness of the brand into an experiential graphics and signage system that identifies a project’s character and reinforces its personality through the signage, wayfinding, and specialty graphics. The creative work of the studio is the transformative process of turning brick, glass, steel, and concrete into a place with soul and style. Experiential design transforms an environment by creating places for people to linger, guides them to new destinations, and facilitates shared experiences. With the expertise of successful branding and graphic design, we forge a subconscious connection by building immersive experiences that resonate and connect people to the places they are visiting.

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Experiential Graphics
Identity Monumentation
Wayfinding Signage Programs
Specialty Graphic Installations
Public Art & Murals
Donor Recognition
Existing Signage Program Analysis
Experiential Signage
Interior Design

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Education October 18, 2018

What is Wayfinding? Part 4: What’s Next in Wayfinding

Although we are seeing great strides in the application of technology to wayfinding, it is clear today that there is much room for expansion and improvement in this field. The emergence of the smartphone and the Global Positioning System (GPS) have put powerful wayfinding tools into the hands of almost every person on the planet. Companies like Google have given us incredibly informative maps and images for use in navigation. In vehicular wayfinding, these tools are very competent; one can enter a destination in an app like WAZE and seconds later be given a choice of routes and an ETA. The technology updates in real time, making route and ETA adjustments on the fly. What was once a process of using a printed map, knowledge of past experiences and a series of educated guesses has been replaced by the Certainty brought on by technology. In the past, the most stressful part of vehicular wayfinding was the unknown: What time will I arrive? Will an issue arise causing a delay?