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Branding & Logo Design

The visual essence of what a project represents

A brand is the symbol, mark, or statement that evokes a feeling and demonstrates a level of quality and uniqueness. It is a vehicle that distills a project’s purpose and personality into a singular symbol or icon that can be clearly articulated. While a vision statement may clarify the overarching objectives and character or spirit and voice, the brand works to capture all of these ideas and boil them down to their essence.

In the branding process, RSM Design communicates the authenticity of a project’s unique message in a way that adds meaning and brings value to the team’s purpose. RSM Design designs high quality and successful brands that instill trust and build brand loyalty. RSM Design has developed hundreds of successful and well-known brands for cities, communities, large mixed-use projects, retail developments, hotels, restaurants, businesses and unique products.

Services

Brand Visioning

Brand Positioning

Brand Strategy

Name Generation

Logo Design

Usage Guidelines

Print and Digital Collateral

Branded Environment

Team Leaders

Suzanne Redmond Schwartz
,
Principal
Suzanne Redmond Schwartz
,
Principal
Cody Clark
,
Principal
Cody Clark
,
Principal
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