Wayfinding Signage Design
Navigating People Through Place
Wayfinding design combines signage and map design, symbols, color, and typography to effectively navigate people through a space. Especially important in built environments, wayfinding design provides the visual cues to help guide people to their destinations with ease. We work in close collaboration with the key stakeholders and other design consultants on each project. RSM Design is able to design visual wayfinding systems that carries a projects brand voice.
We identify wayfinding signage as vehicular or pedestrian and start with flow of traffic analysis to explore how people will move through cities and into places. After intensive research a rigorous design process is studied from varying perspectives to create a comprehensive wayfinding signage system that can serve the community and stand the test of time.
Read more in our article: What is Wayfinding?