Surrounding the Orange County Great Park in Irvine, California are a series of neighborhoods, each with a different personality than the next. RSM Design has been working closely with FivePoint Communities to help bring these neighborhood and park spaces to life through environmental graphics. The Parasol Park development focuses on a higher density of housing, and features a large community park, garden, greenhouse, and community building. The Great Park Neighborhoods partnered with The Ecology Center to create a natural space to gather as a community and will also facilitate weekly and monthly family activities. Parasol Park is the third development in the Great Park Neighborhood community, and will become a social center for the families who move in.
RSM Design has been a part of the rapidly expanding Great Parks Neighborhoods since their first neighborhood Pavilion Park, and again joined the team to create a system of park signage and wayfinding, specialty and temporary graphics, and garden signage with The Ecology Center. The team was inspired to create a look and feel for the neighborhood that was hand crafted and high quality. Wood and handpainted identity elements were carried throughout, and many signs featured hand drawn and playful typography and illustrations. RSM Design also carried elements from The Ecology Center brand into the garden signage, which created a sense of unity and cohesiveness across the two brands. In the end, RSM Design created a grounded and highly integrated system of signage and wayfinding that helped bring the garden and community spaces to life.