Irvine, California

Parasol Park

Where the Park Becomes Part of Everyday Life

Project type

Environmental Graphic Design Wayfinding Signage Design

Project sector

Park Wayfinding & Signage Residential Community Signage

RSM Design wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a branded green Neighborhood Garden identification post sign alongside raised wood planting beds with children and a parent exploring the community garden, with a FivePoint-branded Airstream trailer serving as an experiential branded environment activation in the background against a mountain landscape, demonstrating how environmental graphic design, specialty graphics, visual identity, and placemaking create meaningful, human-centered community connections for residential community, park, and mixed-use markets.

Project info

Client FivePoint Communities

Lighting StudiOnEleven

Lighting Brightview Design Group

Other Strada Made

Additional markets

Civic Design

Rooted in nature, designed for connection

Parasol Park, the third neighborhood within Irvine’s Great Park Neighborhoods, was envisioned as a vibrant community hub with a focus on nature, gathering, and hands-on experiences. With features like a large central park, garden, greenhouse, and community building, the space was designed to foster connection and encourage outdoor living. In collaboration with FivePoint Communities and The Ecology Center, RSM Design helped bring this vision to life through a thoughtful system of signage, wayfinding, and environmental graphics. Drawing inspiration from the handcrafted spirit of the neighborhood, RSM Design incorporated wood materials, hand-painted identity elements, and playful, hand-drawn typography and illustrations. Garden signage integrated The Ecology Center’s branding to create a unified visual experience throughout the space. The result is a warm, welcoming, and cohesive design language that reinforces the community’s values and brings the park’s gathering spaces to life.

RSM Design wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a colorful multi-directional arrow sign cluster on a wood post identifying Tot Lot, Orange Balloon, Neighborhood Garden, and Living Room amenities alongside a children's play area with wood play structures, a greenhouse, and mountain views, demonstrating how environmental graphic design, specialty graphics, experiential graphics, and placemaking create playful, human-centered wayfinding systems that build community identity and a joyful sense of belonging for residential community and park markets.

This alt text incorporates key service terms (wayfinding signage, placemaking, multi-directional arrow sign, specialty graphics, experiential graphics, environmental graphic design) and market terms (residential community, park) while capturing the sun-drenched warmth, playful color palette, and child-friendly scale of the scene — the wood play structures, the greenhouse, the California mountain backdrop — reflecting RSM Design's Principle-Centered Design value of delight, and the belief that wayfinding in a community setting should feel as joyful and inviting as the destinations it points toward.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:21 PMHere is the SEO-optimized alt text for the image:

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RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a whimsical multi-directional wood arrow sign cluster on a bright orange post topped with a gold bicycle weather vane, directing visitors to Canyon, Pedestrian Bridge, Beacon Park, and Orange Balloon destinations against a clear blue sky, showcasing how environmental graphic design, specialty graphics, experiential graphics, and wayfinding and signage design create joyful, human-centered navigation experiences that build community identity and a memorable sense of place for residential community and park markets.

This alt text incorporates key service terms (pedestrian wayfinding signage, placemaking, multi-directional arrow sign, specialty graphics, experiential graphics, environmental graphic design, wayfinding and signage design) and market terms (residential community, park) while capturing the delight and whimsy of the bicycle weather vane topper and the warm orange color palette — reflecting RSM Design's Principle-Centered Design value of delight, and the understanding that in a community setting, a wayfinding sign can do far more than point the way — it can become a beloved neighborhood landmark that sparks curiosity, invites exploration, and makes people smile every time they pass it.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:21 PMHere is the SEO-optimized alt text for the image:

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RSM Design placemaking, wayfinding signage, and experiential graphics for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a wide view of an activated community commons with a Neighborhood Garden identification post sign, raised wood planting beds with a mother and children exploring, colorful outdoor furniture, shade structures, a community pavilion, and a mature tree canopy against a blue sky, demonstrating how environmental graphic design, specialty graphics, and placemaking work together to create meaningful, human-centered outdoor gathering spaces and community identity for residential community and park markets.

This alt text incorporates key service terms (placemaking, wayfinding signage, experiential graphics, identification post sign, environmental graphic design, specialty graphics) and market terms (residential community, park) while capturing the full breadth and human warmth of the community commons scene — the intergenerational activity, the layered amenity spaces, and the open California sky — reflecting RSM Design's Principle-Centered Design belief that the most powerful placemaking creates not just beautiful environments but the conditions for genuine community life to flourish, where families return again and again because the place itself feels like it was made for them.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:21 PMHere is the SEO-optimized alt text for the image:

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RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a bold multi-directional color-coded arrow sign cluster topped with a red cyclist sculpture finial, directing visitors to The Patio, Sports Courts, Orange Balloon, and Pavilion Park against a bright sky, showcasing how environmental graphic design, specialty graphics, experiential graphics, and wayfinding and signage design use color, form, and playful detail to create intuitive, joyful, human-centered navigation experiences for residential community and park markets.

This alt text is intentionally differentiated from the earlier bike weather vane sign submission by emphasizing the close-up crop, the bold color-coding system across multiple arrow panels, and the cyclist sculpture finial detail — incorporating key service terms (pedestrian wayfinding signage, placemaking, multi-directional arrow sign, color-coded wayfinding, specialty graphics, experiential graphics, environmental graphic design) and market terms (residential community, park) while reflecting RSM Design's Principle-Centered Design values of certainty and delight — where a well-designed wayfinding system reduces navigation stress through clarity while simultaneously delighting the people who use it through unexpected moments of joy and personality.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:21 PMHere is the SEO-optimized alt text for the image:

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RSM Design interpretive entry signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a bright green wood post welcome sign reading "Welcome to Your Neighborhood Garden" with hand-lettered script typography, community program information, and branded icon graphics, set within a lush garden landscape with raised planting beds and play structures in the background, demonstrating how environmental graphic design, specialty graphics, experiential graphics, and placemaking use warm, people-first messaging and visual identity to build community belonging and a meaningful sense of place for residential community and park markets.

This alt text incorporates key service terms (interpretive entry signage, placemaking, welcome sign, hand-lettered typography, specialty graphics, experiential graphics, environmental graphic design, visual identity) and market terms (residential community, park) while capturing the inclusive, community-inviting tone of the sign's messaging and its lush garden setting — reflecting RSM Design's Principle-Centered Design philosophy that the most human-centered environmental graphic design speaks directly to the people it serves, making them feel not just informed but genuinely welcomed, seen, and invited to participate in the life of the place around them.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:24 PMHere is the SEO-optimized alt text for the image:

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RSM Design experiential graphics and placemaking signage for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a colorful illustrated wood post sign reading "Let's Grow" surrounded by hand-drawn garden tool and vegetable iconography on a sky blue background, set within a community garden space with colorful outdoor furniture visible alongside, showcasing how environmental graphic design, specialty graphics, art programs, and placemaking use illustrated storytelling, playful typography, and community-centered messaging to create joyful, human-centered branded environments for residential community and park markets.

This alt text incorporates key service terms (experiential graphics, placemaking signage, illustrated signage, specialty graphics, art programs, environmental graphic design, branded environments) and market terms (residential community, park) while capturing the hand-crafted, illustrative warmth of the sign and its community garden context — reflecting RSM Design's Principle-Centered Design belief that the most memorable environmental graphic design speaks with a genuinely human voice, using illustration, wit, and warmth to make people feel that a place was created thoughtfully and specifically for them, inviting participation rather than simply communicating information.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:24 PMHere is the SEO-optimized alt text for the image:

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RSM Design amenity identification signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a branded black wood post sign with vertical script "greenhouse" lettering and diagonal stripe pattern at the entry of a glass and steel community greenhouse structure, with colorful planters and coordinating waste receptacles in the foreground against a bright blue sky, demonstrating how environmental graphic design, specialty graphics, wayfinding and signage design, and placemaking extend a cohesive visual identity across every amenity touchpoint to create a distinctly human-centered branded environment for residential community and park markets.

This alt text incorporates key service terms (amenity identification signage, placemaking, wood post sign, specialty graphics, wayfinding and signage design, environmental graphic design, visual identity, branded environment) and market terms (residential community, park) while highlighting how the sign's diagonal stripe pattern ties back to the broader FivePoint community identity system — reflecting RSM Design's Principle-Centered Design approach of treating every sign, no matter how functional, as an opportunity to reinforce the character, warmth, and cohesion of the place it serves.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:25 PMHere is the SEO-optimized alt text for the image:

Alt Text:
RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a wood post multi-directional arrow sign cluster with color-coded panels directing visitors to The Living Room Info Center, K-8th School, Neighborhood Garden, The Court, Tot Lot, and an orange directional arrow, each with unique typography and diagonal stripe accent details, set within an active community green space with autumn trees and playground structures visible in the background, demonstrating how environmental graphic design, specialty graphics, and wayfinding and signage design use color, personality, and playful typographic variety to create an intuitive, joyful, human-centered navigation system for residential community, education, and park markets.

This alt text incorporates key service terms (pedestrian wayfinding signage, placemaking, multi-directional arrow sign, color-coded wayfinding, specialty graphics, environmental graphic design) and market terms (residential community, education, park) while highlighting the full breadth of destinations on the sign — notably including the K-8th School and Info Center — reflecting RSM Design's comprehensive approach to community wayfinding systems that serve every member of a neighborhood, from young children to families to new residents navigating the community for the first time.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:25 PMHere is the SEO-optimized alt text for the image:

Alt Text:
RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a full front view of a colorful stacked wood slat multi-directional sign on a cedar post directing visitors to The Living Room Info Center, The Deck, Neighborhood Garden, Tot Lot, The Court, and Hammock Garden, with each destination color-coded in yellow, orange, green, red, and white with playful mixed typography and diagonal stripe accents and a bicycle icon on the post base, set within a native grass landscape with a community pavilion and play structures visible behind, demonstrating how environmental graphic design, specialty graphics, and wayfinding and signage design create a cohesive, character-driven navigation system for residential community and park markets.

This alt text is intentionally differentiated from the angled post-close-up submission by featuring the full front elevation of the sign and all six destinations — including The Deck and Hammock Garden — incorporating key service terms (pedestrian wayfinding signage, placemaking, multi-directional stacked sign, color-coded wayfinding, specialty graphics, environmental graphic design) and market terms (residential community, park) while capturing the full typographic variety and color system that makes this wayfinding installation feel like a genuine expression of community personality rather than a standard sign system.Give me an ALT TEXT description of this image optimized for web SEO using key terms from RSM Design's website with a focus on the services and markets. Website: "rsmdesign.com"1:26 PMHere is the SEO-optimized alt text for the image:

Alt Text:
RSM Design building identity signage and placemaking for The Living Room community amenity at FivePoint Great Park Neighborhoods in Irvine, California, featuring dimensional white entry signage integrated into a warm wood and rammed earth community pavilion facade, with an orange branded cruiser bicycle, colorful outdoor seating, patterned pillows, and residents gathered at a community counter in the background, illustrating how environmental graphic design, visual identity, experiential graphics, and placemaking work together to create an inviting, human-centered branded environment that transforms a community amenity space into a genuine neighborhood gathering place for residential community and park markets.

This alt text incorporates key service terms (building identity signage, placemaking, dimensional entry signage, environmental graphic design, visual identity, experiential graphics, branded environment) and market terms (residential community, park) while capturing the full sensory warmth of the scene — the rammed earth walls, warm wood canopy, orange bicycle, patterned textiles, and active community life — reflecting RSM Design's Principle-Centered Design philosophy that the most powerful branded environments are those where every element, from the sign above the door to the bicycle leaning against the wall, works together to make people feel that this place was made specifically and joyfully for them.

RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a whimsical multi-directional wood arrow sign cluster on a bright orange post topped with a gold bicycle weather vane, directing visitors to Canyon, Pedestrian Bridge, Beacon Park, and Orange Balloon destinations against a clear blue sky, showcasing how environmental graphic design, specialty graphics, experiential graphics, and wayfinding and signage design create joyful, human-centered navigation experiences that build community identity and a memorable sense of place for residential community and park markets.

Each neighborhood and park received its own signage system, tied together by a unifying master plan that connects residents and visitors to the culture, history, art, and people that define the community.

Project Great Park Neighborhoods

RSM Design placemaking, wayfinding signage, and experiential graphics for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a wide view of an activated community commons with a Neighborhood Garden identification post sign, raised wood planting beds with a mother and children exploring, colorful outdoor furniture, shade structures, a community pavilion, and a mature tree canopy against a blue sky, demonstrating how environmental graphic design, specialty graphics, and placemaking work together to create meaningful, human-centered outdoor gathering spaces and community identity for residential community and park markets.

RSM Design amenity identification signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a branded black wood post sign with vertical script "greenhouse" lettering and diagonal stripe pattern at the entry of a glass and steel community greenhouse structure, with colorful planters and coordinating waste receptacles in the foreground against a bright blue sky, demonstrating how environmental graphic design, specialty graphics, wayfinding and signage design, and placemaking extend a cohesive visual identity across every amenity touchpoint to create a distinctly human-centered branded environment for residential community and park markets.

RSM Design experiential graphics and placemaking signage for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a close-up of a colorful illustrated wood post sign reading "Let's Grow" surrounded by hand-drawn garden tool and vegetable iconography on a sky blue background, set within a community garden space with colorful outdoor furniture visible alongside, showcasing how environmental graphic design, specialty graphics, art programs, and placemaking use illustrated storytelling, playful typography, and community-centered messaging to create joyful, human-centered branded environments for residential community and park markets.

Wood, hand-painted elements, and hand-drawn graphics create a unique, high-quality neighborhood character.

Environmental Graphic Design

RSM Design pedestrian wayfinding signage and placemaking for FivePoint at Great Park Neighborhoods in Irvine, California, featuring a full front view of a colorful stacked wood slat multi-directional sign on a cedar post directing visitors to The Living Room Info Center, The Deck, Neighborhood Garden, Tot Lot, The Court, and Hammock Garden, with each destination color-coded in yellow, orange, green, red, and white with playful mixed typography and diagonal stripe accents and a bicycle icon on the post base, set within a native grass landscape with a community pavilion and play structures visible behind, demonstrating how environmental graphic design, specialty graphics, and wayfinding and signage design create a cohesive, character-driven navigation system for residential community and park markets.

RSM Design building identity signage and placemaking for The Living Room community amenity at FivePoint Great Park Neighborhoods in Irvine, California, featuring dimensional white entry signage integrated into a warm wood and rammed earth community pavilion facade, with an orange branded cruiser bicycle, colorful outdoor seating, patterned pillows, and residents gathered at a community counter in the background, illustrating how environmental graphic design, visual identity, experiential graphics, and placemaking work together to create an inviting, human-centered branded environment that transforms a community amenity space into a genuine neighborhood gathering place for residential community and park markets.

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