Train with lights at dusk running by a body of water.

San Diego, California

North County Transit District

Each year over 10 million passengers ride on a North County Transit District (NCTD) service. Services span eleven different cities, hosting Amtrak and Metrolink, as well as two regional light rail services.

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  • North County Transit District
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like.
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Wayfinding design and vehicular wayfinding.
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Sign wayfinding family.

NCTD is a public agency that manages all the train, bus and light rail stations in North San Diego county. RSM Design worked with NCTD through a four-step process. We first analyzed the existing signage design and surveyed users’ needs. We then integrated the existing NCTD brand vocabulary into an entirely reimagined wayfinding design system, better linking services and critical last mile connections for commuters. After a design direction was selected, our team developed a comprehensive set of sign standards with detailed sign drawings, specifications and technical sections for each of the sign types.

North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Graphic wayfinding design.
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Wayfinding design family..
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Light-rail wayfinding system.
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Transit map wayfinding system.
North County Transit District, the transit system in northern San Diego, California, worked with RSM Design to re-think what their transit system looks like. Transit identity design

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