Train with lights at dusk running by a body of water.Train with lights at dusk running by a body of water.Train with lights at dusk running by a body of water.Train with lights at dusk running by a body of water.Train with lights at dusk running by a body of water.

San Diego, California

North County Transit District

Each year over 10 million passengers ride on a North County Transit District (NCTD) service. Services span eleven different cities, hosting Amtrak and Metrolink, as well as two regional light rail services.

Markets

Services

Client

North County Transit District

Design awards

NCTD is a public agency that manages all the train, bus and light rail stations in North San Diego county. RSM Design worked with NCTD through a four-step process. We first analyzed the existing signage design and surveyed users’ needs. We then integrated the existing NCTD brand vocabulary into an entirely reimagined wayfinding design system, better linking services and critical last mile connections for commuters. After a design direction was selected, our team developed a comprehensive set of sign standards with detailed sign drawings, specifications and technical sections for each of the sign types.

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