Liberty Station entrance signage gateway illuminated at dusk with cars driving in.Liberty Station entrance signage gateway illuminated at dusk with cars driving in.Liberty Station entrance signage gateway illuminated at dusk with cars driving in.Liberty Station entrance signage gateway illuminated at dusk with cars driving in.Liberty Station entrance signage gateway illuminated at dusk with cars driving in.

San Diego, California

Liberty Station

Liberty Station is a 361-acre multi-use development on the site of a former Naval Training Center.

Markets

Services

Client

McMillin Architects

Design awards

Liberty Station, San Diego, Mixed Use Design, Cultural Design, Workplace Design, Streetscape Design, Retail Design
Liberty Station, San Diego, Coffee Shop Design, Mixed-Use Project

Centered on a foundation of strong arts and culture, the site is comprised of a number of districts, including a retail and commercial center, a promenade focused on non-profit activities, and educational, residential, hotel, and office districts. The base, which officially closed in 1997, is listed on the National Register of Historic Places, and the goal of the repositioning was to honor the rich military history of the site while breathing new life into the project as a public amenity.

Liberty Station, San Diego Historical Photo
Liberty Station, San Diego branding guidelines and vision
Liberty Station, San Diego branding collateral and mock-up
Liberty Station, San Diego, mixed-use project branding collateral
Liberty Station, San Diego, mixed-use project branding collateral
Liberty Station, San Diego, mixed-use project branding collateral
Liberty Station, San Diego, mixed-use project digital branding

RSM Design was brought to the team to do the initial visioning and brand strategy for the site, and then the site-wide signage design system, as well as a set of brand and signage guidelines for future expansion. The team drew heavily on the Naval history of the site in the branding and logo design, and carried the clean, strong shapes and edges into the signage. Tenants in the area include local favorites such as Stone Brewing Company, Soda & Swine, and a public market with over two dozen artisan food and retail vendors.

Liberty Station, San Diego, mixed-use and retail project design
Liberty Station, San Diego, mixed-use project pedestrian wayfinding, directional, and directory design.
Liberty Station, San Diego, mixed-use project pedestrian wayfinding, directional, and directory design.
Liberty Station, San Diego, mixed-use project pedestrian wayfinding, directional, and directory design.
Liberty Station, San Diego, mixed-use project pedestrian wayfinding, directional, and directory design.
Liberty Station, San Diego, mixed-use project identity gateway signage design
Liberty Station, San Diego, mixed-use project pedestrian wayfinding and tenant identity signage
Liberty Station, San Diego, mixed-use project pedestrian and vehicular wayfinding, directional
Liberty Station, San Diego, mixed-use project public art and graphic architecture
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