Centered on a foundation of strong arts and culture, the site is comprised of a number of districts, including a retail and commercial center, a promenade focused on non-profit activities, and educational, residential, hotel, and office districts. The base, which officially closed in 1997, is listed on the National Register of Historic Places, and the goal of the repositioning was to honor the rich military history of the site while breathing new life into the project as a public amenity.
RSM Design was brought to the team to do the initial visioning and brand strategy for the site, and then the site-wide signage design system, as well as a set of brand and signage guidelines for future expansion. The team drew heavily on the Naval history of the site in the branding and logo design, and carried the clean, strong shapes and edges into the signage. Tenants in the area include local favorites such as Stone Brewing Company, Soda & Swine, and a public market with over two dozen artisan food and retail vendors.