This image showcases a modern urban park area flanked by two tall, glass-covered office buildings. The scene captures a wide pedestrian-friendly pathway, landscaped with trees, plants, and contemporary sculptures. People are seen walking, biking, and engaging in leisure activities, indicating a vibrant and accessible public space. The architecture features sleek, modern design elements, including extensive use of glass and steel, with green spaces seamlessly integrated into the urban environment. This image highlights the harmonious blend of nature and urban development, creating an inviting atmosphere for both work and recreation.

Arlington, Virginia

Metropolitan Park

Metropolitan Park is Amazon’s second headquarters and includes twin 22-story office towers, ground-level retail, public green spaces, and more than half a mile of protected bike lanes. The primary objective of this new headquarters is to position Arlington as a thriving business destination while actively involving the local community to elevate the overall neighborhood. In collaboration with the project team, RSM Design played a key role in developing diverse wayfinding signage designs. These designs serve to guide, inform, and connect visitors throughout the site, contributing to a seamless and interactive experience.

Markets

Services

Wayfinding Design

Client

Amazon (Seneca)
JBG Smith

This image depicts the "MET PARK" monument sign situated within a lush green space. The sign is made of concrete with bold, black lettering, and it stands amidst dense vegetation. In the background, modern high-rise buildings with extensive glass facades are visible, blending with the greenery of the park. The buildings feature a mix of vertical and horizontal design elements, enhancing the contemporary urban aesthetic. The well-maintained lawn and surrounding plants create a serene atmosphere, making the park an inviting spot within the urban landscape. The image captures the integration of natural elements within a bustling city environment, showcasing a balance between modern architecture and green spaces.

USERS & ANCHOR DESTINATIONS

When considering the scale and diverse functions of a headquarters, the implementation of effective wayfinding solutions becomes a critical aspect of the overall design and user experience. The strategy requires thoughtful consideration of user needs, identification of anchor destinations, adaptability to changing functions, and the integration of technology. By addressing these aspects, the wayfinding system can contribute significantly to the overall functionality and positive experience within the headquarters space.

Explore Amazon HQ2 with our detailed graphic that highlights key user destinations and anchor points. Discover essential locations within the headquarters, including main office buildings, recreational areas, dining options, and transportation hubs. Navigate the vibrant campus with ease, thanks to our comprehensive guide that ensures you make the most of your visit to this cutting-edge urban workspace. Perfect for employees, visitors, and business partners, this graphic serves as your go-to resource for understanding the layout and amenities of Amazon HQ2.

Discover the significance of the yellow sign at Amazon's HQ2. This prominent marker guides employees and visitors through the state-of-the-art campus, ensuring efficient navigation and enhancing the overall experience. The yellow sign stands out for its clear, concise directions to key areas such as office buildings, meeting rooms, recreational spaces, and dining facilities. Whether you're new to the campus or a frequent visitor, this sign helps you find your way with ease and confidence.

Overhead rendering of a sign at Amazon's Met Park, providing a clear view of key locations and navigation points within the vibrant urban campus. Explore the innovative design and strategic placement of the sign that enhances wayfinding and user experience.

At the heart of National Landing.

Directional sign at Amazon's Met Park, guiding you to essential destinations within the dynamic urban campus. Easily navigate to offices, recreational areas, dining spots, and more with this strategically placed, user-friendly sign.

Rendering of a sign at Amazon's Met Park, providing a clear view of key locations and navigation points within the vibrant urban campus. Explore the innovative design and strategic placement of the sign that enhances wayfinding and user experience.

Central Green sign at Amazon's Met Park, marking the heart of the campus's lush green space. Discover the focal point for relaxation, outdoor activities, and community gatherings within this vibrant urban environment.

INCORPORATING NATURE

The headquarters includes a 2.5-acre park, a fenced dog run, and a playground for families. Part of RSM’s design efforts was to extend the wayfinding signage into the greenspace to engage visitors to learn more about the biodiversity on site, and foster a deeper connection between people and place.

Pedestrian Cut Out sign at Amazon's Met Park, ensuring safe and efficient walkways for visitors and employees. Navigate the campus with ease and enjoy the thoughtfully designed pedestrian pathways in this modern urban space.

Amazon's Met Park, ensuring safe and efficient walkways for visitors and employees. Navigate the campus with ease and enjoy the thoughtfully designed pedestrian pathways in this modern urban space.

Experience Amazon's Met Park, a dynamic blend of modern architecture and lush green spaces in the heart of the urban campus. Explore office buildings, recreational areas, and vibrant community spaces designed for innovation and relaxation.

Collaborators:

ZGF, NBBJ, James Corner Field Operations