Trick Rider

Trick Rider is the signature steakhouse at Omni PGA Frisco Resort, a rodeo-inspired chophouse that draws on the pageantry, precision, and tradition of trick riding as its animating spirit. The venue pairs Texas heritage with an upscale dining experience, its interiors nodding to the sport through details like a crystal horse chandelier and horseshoe-shaped bar. RSM Design developed the branding and environmental graphic design for Trick Rider and several other food, beverage, and retail venues across the property, alongside resort-wide wayfinding.

The Trick Rider brand identity takes its cues from the venue's atmosphere: refined, assured, and grounded in Western tradition. The design called for restraint. With interiors already rich in character, the graphic language needed to complement that presence rather than compete with it. RSM Design developed a sleek, minimal visual system that honors the rodeo inspiration without overstating it, giving the brand room to carry the narrative across touchpoints while letting the space speak for itself.