Main drive entry to The Star with practice field in the background and digitally integrated signage.
Building Address Identity for The Star, Dallas.
Building Address Identity for The Star, Dallas at nightThe Star Dallas Cowboys project identity monument
The Star Dallas Cowboys parking signageThe Star Dallas Cowboys architectural graphic design perforated design

The Star features a hotel, shopping and entertainment venues, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. We were part of the team selected to create an experience that celebrated and honored both the players and fans of the Dallas Cowboys franchise. Building on the iconic blue star logo, we designed a memorable exterior wayfinding and signage design. The sign family included large scale pylons and video board digital integration, enhancing an exciting environment worthy of “America’s Football Team.”

The Star Dallas Cowboys wayfinding directory map design
The Star Dallas Cowboys pedestrian directional and directory map designThe Star Dallas Cowboys vehicular parking directional
The Star Dallas Cowboys digital freeway pylon The Star Dallas Cowboys digital integration roadside signage


O'Brien Architects, Gensler

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