Watercolor rendering of Seaport in downtown San Diego.

San Diego, California

Seaport San Diego

RSM Design is a part of the development team reimagining Seaport San Diego, a proposal to revitalize the San Diego waterfront through vibrant places to shop, dine, explore, and engage with the Pacific Coast. The area will include public open spaces for community recreation, including parks, walking paths, and a new public beach at the downtown urban destination. The proposal also includes plans for experiential retail, restaurants, wellness, hospitality, and events spaces. Wayfinding signage design will play a critical factor in the success of Seaport San Diego, guiding guests seamlessly throughout the project. Placemaking and public art pieces will reflect the culture and history of the San Diego waterfront community.


  • 1Hwy1
  • Protea Waterfront Development


CallisonRTKL, BIG, Safdie Rabines Architects, OJB

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