Price Center

Price Center offers students at UCSD a variety of services, places, and spaces geared to the needs of students including fast food restaurants, the campus bookstore, a movie theater, and offices for various student organizations. RSM Design worked to develop a concept for major building identification along with enhanced and new pedestrian directionals throughout the Price Center. The wayfinding was to help unify the two distinct portions of the complex (east and west), both horizontally and vertically — highlighting key destinations, vertical transportation, meeting rooms, departments, and amenities.