Hollywood Park

Hollywood Park, just steps from SoFi Stadium and minutes from LAX, has quickly become Los Angeles’ premier outdoor destination for retail and entertainment. RSM Design was invited to help bring this vision to life, shaping a world-class experience through digital integration, environmental graphics, placemaking, wayfinding, and design guidelines. Our role was to weave together the many layers of this expansive site so that every arrival, every moment of exploration, and every interaction feels natural, inspiring, and memorable.