Los Angeles, California
The former Hollywood Park race track is now the new 300-acre home of a visionary mixed-use redevelopment incorporating residential, retail, office space and sports entertainment.
Criteria & Guidelines
RSM Design worked alongside HKS, BCV Architects and Studio MLA to create a one-of-a-kind branded signage experience that captures the holistic vision for this National Football League Stadium District. Our brand and signage vision shaped the overall graphic system of the project and its sub-districts utilizing a tenant criteria, public art and wayfinding elements.
HKS, BCV Architects, Studio MLA, Hart Howerton