A close up of the Ferrari crest internally illuminated at nightA close up of the Ferrari crest internally illuminated at nightA close up of the Ferrari crest internally illuminated at nightA close up of the Ferrari crest internally illuminated at nightA close up of the Ferrari crest internally illuminated at night

Yas Island, United Arab Emirates

Ferrari World Abu Dhabi

Ferrari World Abu Dhabi, a one of a kind international destination located on the newly developed Yas Island, is the world’s largest indoor theme park. RSM Design’s passionate team of Ferrari enthusiasts completed the theme park’s identity signs, entry sequence, exterior wayfinding design program, facility signage, and structured car park graphics. Analysis of Ferrari’s uncompromising attention to detail led the design team to create a sign palette and environmental graphic design system that respectfully co-existed with the strong designs of the automobile and the dynamic surrounding architectural forms. Materials, colors, forms, and details were selected to withstand the harsh conditions of the site and provide easy navigation to and from the entertainment venues.

Markets

Services

Client

Aldar Properties

Design awards

Ferrari World in Abu Dhabi in the United Arab Emirates. Indoor Theme Park Project Identity Signage.
Ferrari World in Abu Dhabi in the United Arab Emirates.
Ferrari World in Abu Dhabi in the United Arab Emirates. Project Wayfinding Design Directional Signage
Ferrari World in Abu Dhabi in the United Arab Emirates. Project Wayfinding Design Directional Signage.
Ferrari World in Abu Dhabi in the United Arab Emirates. Aerial View of the Largest Indoor Theme Park.
Ferrari World in Abu Dhabi in the United Arab Emirates. Project Identity Totem.
Ferrari World in Abu Dhabi in the United Arab Emirates. Project Pattern and Restroom Plaque
Ferrari World in Abu Dhabi in the United Arab Emirates. Donor Recognition Signage.
Ferrari World in Abu Dhabi in the United Arab Emirates. Project Wayfinding Design Directional Signage
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Collaborators:

Benoy, Jack Rouse Associates, Mesa Design Group, CD+M Lighting Design Group