An image of a parking garage facade at night featuring illuminated signage.An image of a parking garage facade at night featuring illuminated signage.An image of a parking garage facade at night featuring illuminated signage.An image of a parking garage facade at night featuring illuminated signage.An image of a parking garage facade at night featuring illuminated signage.

Torrance, California

Del Amo Fashion Center

Del Amo Fashion Center is the largest mall in the South Bay area and boasts over 200 stores, serving the nearby communities of Palos Verdes, Lomita, Long Beach, Los Angeles, Redondo Beach and Gardena. Del Amo is known as one as the largest malls in the U.S. featuring stores like Macy's, H&M, Anthropologie, Barnes & Noble, and Coach. Visit the outdoor promenade and enjoy dinner at Stacked or PF Changs before a movie at their 18 screen AMC Theater. RSM Design created a signage system that complemented the redesign of Del Amo Fashion Center. Taking elements from the "Beach Chic" inspiration, RSM Design used color, texture, and material to bring a fresh approach to a classic mall.

Markets

Services

Client

Simon Property Group

Design awards

Del Amo Fashion Center located in Torrance, California. Project monumentation and project identity signage.
Del Amo Fashion Center located in Torrance, California. Retail shopping center digital directory map and pedestrian wayfinding design.
Del Amo Fashion Center located in Torrance, California. Retail shopping center pedestrian wayfinding design.
Del Amo Fashion Center located in Torrance, California. Environmental and Architectural graphic design.
Del Amo Fashion Center located in Torrance, California. Retail shopping center directional blade sign.
Del Amo Fashion Center located in Torrance, California. Environmental and Architectural graphic design.
Del Amo Fashion Center located in Torrance, California. Pedestrian directional design
Del Amo Fashion Center located in Torrance, California. Project identity integrated into living wall.
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Collaborators:

Altoon Partners, 5+ Design, LRM, KGM