An exterior photograph of the Baylor Scott & White Sports Therapy & Research building at The Star in Frisco, Texas.An exterior photograph of the Baylor Scott & White Sports Therapy & Research building at The Star in Frisco, Texas.An exterior photograph of the Baylor Scott & White Sports Therapy & Research building at The Star in Frisco, Texas.An exterior photograph of the Baylor Scott & White Sports Therapy & Research building at The Star in Frisco, Texas.An exterior photograph of the Baylor Scott & White Sports Therapy & Research building at The Star in Frisco, Texas.

Frisco, Texas

Baylor Scott & White Sports Therapy

Located adjacent to the Dallas Cowboy’s World Headquarters (signage also completed by RSM Design) this unique sports medical complex attracted its own set of visitors focused on the healthcare destinations. The exterior signage was designed to compliment the overall headquarters facility.

Markets

Services

Client

Baylor Scott & White

Design awards

Weaving the identity and directional signage through the facility was critical to easing the navigation around a complex layering of amenities and entrances. Clarity in the messaging, timeless simplicity, and elegance to the designs created certainty and comfort. The wayfinding aesthetic was designed to compliment the overall brand of the place and hold true to a cohesive style.

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Collaborators:

Dallas Cowboys, Perkins + Will, Kimley-Horn