The Virgin Hotel

RSM Design’s wayfinding signage serves as a bold and inviting gateway to the iconic Virgin Hotel in Dallas, located in the vibrant Arts District. On the building’s exterior, RSM Design brought the iconic Virgin logo to life with vibrant neon signage, amplifying its visibility and captivating presence against the urban skyline. The design integrates harmoniously with the architectural facade, using vibrant illumination to echo the energetic spirit of the Virgin brand. By thoughtfully combining modern neon artistry with the hotel’s contemporary aesthetic, RSM Design crafted master signage that stands out both from the sky and at ground level, creating a welcoming beacon that guides guests seamlessly into their stay at the Virgin Hotel.